Storyboards
The purpose of a storyboard is so that me and my group can understand and plan out what specific shots we are going to include within our music video. Each page of a storyboard allows 4 boxes, with a box underneath allowing detailed analysis and planning for each point, e.g. mise-en-scene, cinematography, editing, sound, lighting and characters on screen within these few seconds of the music video. This allows planning ahead meaning more detail can be involved and also helps with the filming schedule as we can plan out what locations can be filmed at what times, and whether the characters involved can make them times and places or not. We as a group have drawn pictures on each section to the storyboards to help show what we are going to try and produce in our video. The pictures below show the story boards that we have included as a group.
Analysis
Within the process of creating a music video with myself and my group I carried out primary and secondary research to help with my understanding and knowledge of what to include in my music video and the reasons why. My primary research was my questionnaire which I completed for the start of my research before making any solid decisions about my music video. By this point of my questionnaire me and my group had a rough idea of what genre and song we would be using, and because if this it helped us lead our questionnaire and what questions to include. My questionnaire lead me to find results from my target audience about what age they were, what they enjoyed about the soul genre, what Adele song they enjoy the most and the reasons for it, and what editing and cinematography uses they feel work well within music videos and why. These are the most important questions I feel were answered as they gave me the most sufficient and useful answers. I found that my audience did enjoy editing features such as close-ups, so within my music video I planned out using my storyboards to include close-ups. The story boards allowed me to plan out individually what editing skills I am going to use and in what specific places to portray the my artist in different ways. My target audience also said that they enjoyed the song Hometown Glory, which helped me and my group to decide this is the song that we was going to use, as it contains a lot of hidden meaning for the audience to find out, also allowing the audience create a relationship with my artist Amy. I feel that overall my primary research from my questionnaires allowed me to receive sufficient and helpful feedback allowing me to be able to reach my target audience and due to this I was able to plan out easily on my storyboards as I knew what different skills I was including. My secondary research was my analysis of different music videos. I analysed many different music videos which allowed me to look at the different uses of mise-en-scene, editing, cinematography, sound and genre. All these posts allowed me to see what was important and worked well and for what reasons. I felt these posts really helped me to receive a greater understanding of all of these things, helping me and my group to come to a decision what different skills me and my group are using and helping us to plan out on our storyboards in greater detail. A post I feel that really helped me to understand was research into chosen music genre. I analysed two different music videos, both from the soul genre but two different artists who hold different conventions. The two artists I looked at was Amy Winehouse and Paloma Faith, these are both two well-known artists within the UK, and both very popular. I found different conventions included within both music videos that inspired me to include them within my storyboards. I feel that both my primary and secondary research has helped me with planning on my storyboards for detailed understanding between me and my group.
I took my inspirations from other music videos that I have analysed. I have analysed many music videos and secondary pieces that has helped with the production of my storyboards. I have looked at different theorists that link to different music videos and how they include different things which helps portray the artist in different ways. A theorist which I researched further into was Goodwin's theory. Goodwin's theory allowed me to analyse a music video looking at all 7 points of his theory and how its used throughout the whole video. This theorist has allowed me to see what points I can include within my own creation of a music video and how they have inspired me. I feel that Goodwin's theory has inspired me too use his theorist points of lyrics connecting to the visuals of the song, meaning the background or object on screen has a connection with the lyrics being played. We are going to use this point in the theory when Amy sings about London and how she is there at her time now, and this makes reference to the visuals when shots of London are shown, including the streets of London and attractions such as the London Eye. I feel that this will allow the audience to create a relationship with the artist as they can create a greater meaning of the song and what messages are being sent through. Moreover, the artist Amy Winehouse allowed me to analyse one of her videos in the representation of the artist. Although I was researching into the artist herself, I was also looking at different features such as editing. A black and white filter which is en editing technique and is a reoccurring theme in this music video, and has inspired me to use it in my own. Within our music video we are going to include a black and white filter over the memories to show the past. The black and white filter will reiterate Amy's emotion to her audience and comparing her emotion to how she feels now and in her past. The black and white filter counts as an editing skill that we have included in the storyboards. The pictures below show each storyboard in order. The black and white filter will also be used over some of the performance sections of the music video too to show a resembling difference between the narrative and performance helping the audience receive a greater understanding of the emotions being portrayed.
Me and my group planned out our storyboard by planning out our thoughts and feedback before hand. We all had our individual ideas so before writing them down on the storyboard, we planned them out separate on a sheet of paper and had a group discussion which allowed us to all put in our input in and choose which idea was best and if we could merge and include them. After discussing our idea's together as a group, we found out what ideas we should use and thought about them carefully about what messages they would portray towards the audience. We went through the each storyboard together thinking about what drawings we would include to represent the annotations we have included below each squared picture. Each storyboard included 4 squares which allowed us to allow our detailed planning below and a picture above to show what shot we would be including.
Within our group we all took different responsibilities to allow each of us to be occupied within our group sessions and meaning we all gained an understanding of our own music video, and this way none of the 4 of us was left out. Each responsibility meant shared ideas from all of us, and constant involvement. Within my group, Hannah and Kane drew the pictures to go with the analysis. The picture boxes allowed us to see what particular shots we are going to include and means we can understand easier and recognise what shots we have used. Kane and Hannah split the responsibility equally, doing a storyboard each at a time. Whereas myself and Amy wrote the analysis at the bottom of each storyboard. Each section allowed us to write what camera shot it would be in that shot, the location of the camera shot, the iconography that would be used in the scene, that actors that are included in the scene, the sound, editing and the overall narrative description. All of these different sections helped us to plan out each specific skill, and look at what would work best. Each box was filled in for each storyboard. Me and Amy shared out the responsibility equally for each storyboard, and much discussion was needed between the two of us as we didn't want to include the same thing in twice of miss out a box for our planning. Overall or teamwork together meant we completed our storyboards professionally and to a good standard.
Conclusion
Overall, from this analysis of my storyboards I feel that they have helped me and my group sufficiently with our planning. The planning of our storyboards was a success and meant we had a clear structure to what we are going to include and follow each step clearly as each member of our group has an clear understanding of why each frame has been chosen.
( other points to conclusion to be added once filming is complete)

Analysis
Within the process of creating a music video with myself and my group I carried out primary and secondary research to help with my understanding and knowledge of what to include in my music video and the reasons why. My primary research was my questionnaire which I completed for the start of my research before making any solid decisions about my music video. By this point of my questionnaire me and my group had a rough idea of what genre and song we would be using, and because if this it helped us lead our questionnaire and what questions to include. My questionnaire lead me to find results from my target audience about what age they were, what they enjoyed about the soul genre, what Adele song they enjoy the most and the reasons for it, and what editing and cinematography uses they feel work well within music videos and why. These are the most important questions I feel were answered as they gave me the most sufficient and useful answers. I found that my audience did enjoy editing features such as close-ups, so within my music video I planned out using my storyboards to include close-ups. The story boards allowed me to plan out individually what editing skills I am going to use and in what specific places to portray the my artist in different ways. My target audience also said that they enjoyed the song Hometown Glory, which helped me and my group to decide this is the song that we was going to use, as it contains a lot of hidden meaning for the audience to find out, also allowing the audience create a relationship with my artist Amy. I feel that overall my primary research from my questionnaires allowed me to receive sufficient and helpful feedback allowing me to be able to reach my target audience and due to this I was able to plan out easily on my storyboards as I knew what different skills I was including. My secondary research was my analysis of different music videos. I analysed many different music videos which allowed me to look at the different uses of mise-en-scene, editing, cinematography, sound and genre. All these posts allowed me to see what was important and worked well and for what reasons. I felt these posts really helped me to receive a greater understanding of all of these things, helping me and my group to come to a decision what different skills me and my group are using and helping us to plan out on our storyboards in greater detail. A post I feel that really helped me to understand was research into chosen music genre. I analysed two different music videos, both from the soul genre but two different artists who hold different conventions. The two artists I looked at was Amy Winehouse and Paloma Faith, these are both two well-known artists within the UK, and both very popular. I found different conventions included within both music videos that inspired me to include them within my storyboards. I feel that both my primary and secondary research has helped me with planning on my storyboards for detailed understanding between me and my group.
I took my inspirations from other music videos that I have analysed. I have analysed many music videos and secondary pieces that has helped with the production of my storyboards. I have looked at different theorists that link to different music videos and how they include different things which helps portray the artist in different ways. A theorist which I researched further into was Goodwin's theory. Goodwin's theory allowed me to analyse a music video looking at all 7 points of his theory and how its used throughout the whole video. This theorist has allowed me to see what points I can include within my own creation of a music video and how they have inspired me. I feel that Goodwin's theory has inspired me too use his theorist points of lyrics connecting to the visuals of the song, meaning the background or object on screen has a connection with the lyrics being played. We are going to use this point in the theory when Amy sings about London and how she is there at her time now, and this makes reference to the visuals when shots of London are shown, including the streets of London and attractions such as the London Eye. I feel that this will allow the audience to create a relationship with the artist as they can create a greater meaning of the song and what messages are being sent through. Moreover, the artist Amy Winehouse allowed me to analyse one of her videos in the representation of the artist. Although I was researching into the artist herself, I was also looking at different features such as editing. A black and white filter which is en editing technique and is a reoccurring theme in this music video, and has inspired me to use it in my own. Within our music video we are going to include a black and white filter over the memories to show the past. The black and white filter will reiterate Amy's emotion to her audience and comparing her emotion to how she feels now and in her past. The black and white filter counts as an editing skill that we have included in the storyboards. The pictures below show each storyboard in order. The black and white filter will also be used over some of the performance sections of the music video too to show a resembling difference between the narrative and performance helping the audience receive a greater understanding of the emotions being portrayed.
Me and my group planned out our storyboard by planning out our thoughts and feedback before hand. We all had our individual ideas so before writing them down on the storyboard, we planned them out separate on a sheet of paper and had a group discussion which allowed us to all put in our input in and choose which idea was best and if we could merge and include them. After discussing our idea's together as a group, we found out what ideas we should use and thought about them carefully about what messages they would portray towards the audience. We went through the each storyboard together thinking about what drawings we would include to represent the annotations we have included below each squared picture. Each storyboard included 4 squares which allowed us to allow our detailed planning below and a picture above to show what shot we would be including.
Within our group we all took different responsibilities to allow each of us to be occupied within our group sessions and meaning we all gained an understanding of our own music video, and this way none of the 4 of us was left out. Each responsibility meant shared ideas from all of us, and constant involvement. Within my group, Hannah and Kane drew the pictures to go with the analysis. The picture boxes allowed us to see what particular shots we are going to include and means we can understand easier and recognise what shots we have used. Kane and Hannah split the responsibility equally, doing a storyboard each at a time. Whereas myself and Amy wrote the analysis at the bottom of each storyboard. Each section allowed us to write what camera shot it would be in that shot, the location of the camera shot, the iconography that would be used in the scene, that actors that are included in the scene, the sound, editing and the overall narrative description. All of these different sections helped us to plan out each specific skill, and look at what would work best. Each box was filled in for each storyboard. Me and Amy shared out the responsibility equally for each storyboard, and much discussion was needed between the two of us as we didn't want to include the same thing in twice of miss out a box for our planning. Overall or teamwork together meant we completed our storyboards professionally and to a good standard.
Conclusion
Overall, from this analysis of my storyboards I feel that they have helped me and my group sufficiently with our planning. The planning of our storyboards was a success and meant we had a clear structure to what we are going to include and follow each step clearly as each member of our group has an clear understanding of why each frame has been chosen.
( other points to conclusion to be added once filming is complete)


You have provided a sound analysis as you have stated what you did for the storyboard, and where you took ideas and inspirations from to an extent, and explained how the audience will find these ideas appealing etc. You need to be specific about what videos you analysed and check your terminology
ReplyDeleteYou need to:
1) Perhaps mention a couple of inspirations from different group members
2) State where you have taken inspirations from and where they can be seen within your work (specific examples of videos/ideas etc.).
3) You have mentioned your primary and secondary research but not referred to how they have been incorporated into the storyboard (again examples needed for both - mainly secondary)
4) Conclusion needs to state the importance and benefit of creating a storyboard before filming and what was followed/changed during filming and why
5) Close ups are not editing