Planning Individual Magazine Advert - Miss Georgiou

Planning Individual Magazine Advert

Introduction

Magazine adverts are important when creating a album or single for a artist as they help with promotion and the way the audience see the artist. Magazine adverts are effective as they allow a wider audience apart from the artists own to see their album and how it is conclusive and effective to there new releases. For my own magazine advert i drew a picture to show my idea of how i wanted it too look.  The picture on the left is my own creation of my individual magazine advert, i have tried to include as much detail as i could, but my analysis of it will show my thoughts and reasons for things i have included. It is important to create and plan your magazine advert before hand so i have clear picture of whist i want to include and think about before if it will catch my targeted audience or not. Also planning a background so that i can see what things i need to include when filming shots for my music video and how they can be edited in on my magazine advert. The magazine advert i have shown on the picture in the left is hand-drawn whereas in comparison to my real magazine advert it will be created on a computer with editing skills.

Analysis

The first element i have included within my magazine advert is the colours. I have included colour within my drawn first draft although within my real edited advert the three main colours will be black, white and red. The background and the artist will both be in black and white, although the artist over lapped so you can see a clear difference. In addition, the lips on the artist will be i red, the buses, telephone box and scenery e.g. London eye, will all be in colour in front of the black and white filter. The red buses and telephone box will stand out from the background swell as the scenery, meaning that the scene of London is emphasised to the audience about how this is reflected on the songs included and how much relevance this has to the album and the artist. The song Hometown glory which we are performing for our single is all about London, and this is then portrayed in the background images. The colour red being reoccurring also means that this shows love and passion which is conventional to the soul genre as it shows feelings and normally heartbreak and strong emotions about a past lover or family. The colours used within my magazine advert will involve a lot of meaning, and show emotions of how the artist is truly feeling and linking back to the connection of the lyrics, the reason why i have chosen London as it has a strong involvement within the song by adele Hometown Glory. 

My magazine advert as an overall is conventional and includes many conventional features. the first feature i have used is the artist looking down or away from the camera, this is seen to be used within soul magazine adverts as it means the audience can't create a relationship easily with the artist, meaning the audience have to guess what they are feeling, creating more attention from the audience. The audience looking away from the camera means the audience cannot show as much emotion as if they was looking at the camera, directly at her target audience. Another conventional feature i am going to include within my magazine advert is my artist being in the filter of black and white as well as the background. The black and white filter being used for most of my magazine advert helps to express the emotions from the advert and how they relate to the songs included. The black and white convention is used frequently throughout the soul genre as it shows elegance, power and seen to be mysterious. This helps to link in the way that Adele is looking down or away from the artist showing her as mysterious. Conventions are important to include within a magazine advert as it attracts the audience, and allows them to understand the messages and meaning being sent out from the artist. The picture i have used on the left is an example image of Adele, and this is my inspiration of how i want my artist Amy to be looking as i feel it works well and is a good example. 

The images i am going to use within my magazine advert is a picture of my artist and background images. The image of Amy is going to be the main image used on my magazine advert as it will allow to the audience to see what the main focus of the advert is and who it is promoting. Amy will be in black and white on the front cover with coloured images in the background allowing her to stand out. The images i am going to include in the background is scenery in London, these will include pictures of London buses and telephone boxes as they are both red, and the red will contrast with the black and white standing out. The images in the background will connect to the song Hometown Glory, as she sings about her hometown which includes features of London, which is why i have chosen to include these. Through my research i have chosen to include these images as i feel they help with the emotion being sent out throughout the song and have a clear link to lyrics. The image being promoted is the first thing that the audience look at so it needs to be bold and make a stand, which is why i am going to use a close-up as it means detail of Amy's face can be portrayed in a way that she is sad and producing her emotion and telling her audience a story through her emotion. My image will hopefully show her to be looking down at the camera, hiding her eyes from the audience, so they have to figure out the messages being sent out, meaning a relationship is being created between the audience and artist has a they create a deeper understanding of the artist and how they are feeling. My target audience will be able to understand the images i am going to use within my magazine advert.

The typography that i am going to include within my magazine advert is a bold text that will stand out to the audience in the colours red and black. there will be a use of text at the top of my magazine advert which will say "Amy presents her debut album". This is the first piece of text that will be used on the magazine advert, so this has to be catchy and make sense to what is actually being included and promoted. The start of each word will be in red, so for example the letter A in Amy will be in red and the rest in black. This will emphasise the start of each word, to show the importance of that line and how it needs to be noticed. The red also portrays the connotation of love and passion, and how this is included within amy's new album. The songs included will be based around the theme of love, and connecting to Amy's past, heartbreak and family, which is a conventional topic of the soul genre. The rest of the letters in each word will be in black, which shows that she is sad and depressed, connecting to the theme of love. The two different connotations of colours together will show my artist Amy has having confused emotions and being upset within her lifestyle. The other use of typography within the advert is at the bottom of the advert which says "AMY 18'. This will be in capital letters on the actual magazine advert which is why i have included it here. This will also start with the reoccurring theme of the first letter being in red and the rest of the letters in black although the 18, will all her in red as it shows how important them numbers are to the album. We connected this to adele's theme as she has previous albums of adele 21 and adele 25. I thought i would include a similar theme of Adele, as this is a good way to address my audience if numbers are included and not just letters. The number 18 also connects with the age of Amy, showing her fame at such a young age and how well her music has been produced. This will help connect to the target audience as it will be relatable due to their age being similar, meaning the promotion is high as they will be buying the album because of the typography that is going to be included.

The type of language i am going to include within my magazine advert is simple. I am not elaborating on any of my sentences i am keeping it short and easy to understand. Because i am using simple language this means that any of Amy's target audience will be able to relate to the language used, and all the words will be understandable. Mostly all album promotions are promoted through magazine adverts, and include a similar title to me, which is 'promotes debut album'. This means its easily recognised by Amy's target audience and can understand what it means and how this is the main promotion of the album. The word debut shows Amy's upcoming album and shows how new and fresh the album is, showing her Amy's importance and how important her new album to be seen in is. 

Conclusion

Overall I feel from my research into planning my magazine advert, I have been able to elaborate on my plans of what I feel I should include within. Each difference section of this post has allowed me to break down my ideas and understand the importance of each. For example I found that my further research into typography helped me to see why the different font for different genres is important within magazine adverts as it attracts different audiences, so for my genre of soul I have chosen a plain, bold font that will stand out and show a clear image to the audience, with no hidden meanings apart from the colours shown. The planning of images also helped me to see what images I should include and how they will effect the way Amy is portrayed to her target audience. The images I have chosen to include I feel will show to the audience how my artist is really involved within the music within the album, and the real emotion she is going to be showing and sending out.