Analysis of individual digipak - Miss Georgiou

Analysis of individual digipak

Introduction

I have created an individual digipak to help promote my artist from the creation of her album. The digipak that i have created concludes of six slides, portraying different emotions and elements through pictures and text. The order is shown clearly stating the front cover to the album, a single image, the CD, message to fans, single image and the back cover showing the album track list. My previous research from digipaks from artists have helped me to produce similar and conventional images to my genre of soul. My previous research was shown through Duffy's digipak who used conventions to the soul genre which i have taken inspiration from. My research really helped me to produce my ideas into six different slides. There are many purposes of a digipak and these include to promote an album, to list the content of an album, to make the CD eye-catching, to use art and images to express a message, to tell us something about the artist and musician and the music behind it, to attract a wider audience as well-as the artists own.

Main

The colours that i have included revolve around red, white and black. The reasons for including these colours throughout my whole digipak is because they contrast and reflect the expressions and emotions being sent out by the artist Amy.The red being used as a reoccurring theme shows Amy's emotions of love, passion, power and also anger. The anger represents when Amy is not in her hometown anymore and is angry and sad that she isn't happy in the place that she is living and wants to be around family and friends and be happy like she was in her past. I have include the colour red in bold on the 18 on the front cover. This colour stands out brightly to the audience as it overlaps amy's name in white, although both still understandable. The red 18 links in contrast with the red curtain within the next slide to the digipak, showing an image of Amy standing on the stage performing. The red curtain represents her as having all here emotions behind her whilst she is performing her song on stage. The red is also included on some of the text in the message to fans. The words "you" and the "A" on Amy is written in the colour red to represent a personal effect to the audience, and the red on the letter "A" is a reoccurring theme through out as its also included on the single image of amy on the stage. The type of red that i have included in the typing is a darker red, showing a deep passion but also in contrast with anger of not being in her hometown, relating to the songs included on the album. In Addition, the fitters and colours back and white are used in every slide to the digipak. The main focus to the black and white is the filters i have included on some of the images. The front cover and back are both in a black and white filter so they connect and show relation to each other. The colour black is used within every one of my 6 slide digipak which shows to the audience its an important colour throughout the music video. The colour black in my digipak represents the connotations of sadness, hidden meanings, elegance, power and grief. This colour also helps to portray Amy's dark thoughts and meanings being sent out to her audience. The connection between the front and back cover in relation to colour shows that there is an importance in the images. My CD itself is in a block colour of black, with a small amount of writing showing white and red. The black to the background shows a darker side to my artist. All of the colours I have included within my digipak are conventional to the soul genre, and all hold there own meanings and connect to the soul genre in many ways.

The conventions of the soul genre I have included within my digipak is the images I have included, which includes a close-up of my artist on the front cover. Close-ups are conventional to the soul genre as it means the artist can connect and portray their emotions easily to the audience through facial expressions and emotions. This is why I have included a close up on my front cover of my digipak as it means my audience can create a relationship with the artist and can understand the way she is feeling and the meanings within each song that has been included on the album. The audience will also be able to see the expression being shown from the artists face, and this will represent her past emotion. Close-ups are used all the time within the soul genre, including male and female artists. Another convention of the genre that I have applied within my digipak is the colours black and red. The colour red shows my artists power and authority within her songs and how she is a strong and independent woman. The colour black in contrast with this shows the darker meanings behind her thoughts and messages being sent out through the lyrics and images she is portraying through the digipak.The personal message from the artist to the audience is also very direct and is directed specifically at each reader. Soul songs conventionally are seen to be very personal and direct to the reader to help with the relationship that is going to be created between the two. This personal message helps with the audience grasping the concept of the artists feelings, and how this message means a lot to them and helping with the aid of promotion. Including conventions from the soul genre within my digipak helps the audience to recognise reoccurring themes from the genre, this helping a relationship to be created.

The images i have included within my final creation of my digipak. The first image is the front cover, showing a close-up of Amy looking downwards away from the camera. This hides her emotions from the audience, leaving them guessing what she is feeling and meaning they have to try and work it out.  This also links to the back cover, showing my artist also looking away but this is shown through a mid-shot of Amy looking over the river in London. I have chosen an image of Amy looking downwards away from the camera as this shows an insecurity of the artist, hiding her emotions from the audience, this creating a relationship between the audience and the artist as they have to dig deeper into what the artist is feeling and the reasons why. I haven't used an image on my CD front cover as i wanted it create a simple effect with the black colour standing out to the audience. Moreover, every image i have used within my digipak shows Amy to be looking away every time. This is conventional to the soul genre as it is used by a lot of soul artists as it hides emotions and feelings from the audience easily and docent reveal them easily. The three images i have included are all taken in the location of London, these are the images from the first slide, fifth and sixth, showing that they relate and connect to each other. I feel that the images I have included within my digipak all hold a meaning that connects to the artist as well as the album, and the song Hometown Glory. All of these images when seen by the audience will help create a relationship from the audience to the artist as they can link to the song Hometown Glory.

The layout and design I have chosen to use for my digipak is including six different sides, and to lay them out in a simplistic way for the audience to understand. The layout shows the front cover, single image, CD, message to fans, single image and back cover showing the track list. The reason for choosing this image is because when laid out all together there is a clear connection between all six, and once the digipak is folded and put into the CD itself, it will be clear when opened to why they are in that order. The layouts and designs on each of the slides have been placed in certain ways due to the way i feel they work/don't work. I placed the album name "Amy 18" at the bottom of the front cover so the artists face can still be seen and the emotions still portrayed. Also carrying the running theme of Adele's albums where she used numbers after name in her last 3 running album's so I took inspiration from her. The second slide shows Amy centred in the middle of the stage, and i have placed a line of lyric in the top left hand corner so it stands out from the red background, and easily recognised by the audience as its a lyric from the song. This is also similar to where i have positioned the album name on the CD. I have placed the name at the top in the centre so its easily seen by the audience and they know what it is. This is a good thing within the album as it means the audience can see a clear design the whole way through and a reoccurring theme from the album. The layout I have chosen on my CD is simplistic, easy to recognise and easy to understand, which is good for my audience, meaning an easy target audience to catch. I feel I have chosen a simplistic layout not only for my target audience to understand but a wider audience that will enjoy the CD itself, as well as the digipak inside.

The typography i have included shows different fonts throughout to portray different emotions to the audience. The fonts I have included are stereotypical to the soul genre. The font i have used on the front cover is bold and upper case. The font is a large size and stands out to the audience as well as being positioned centrally. The bold writing on the front cover shows that this album is strong and forceful and shows a lot of meaning to the audience. Although within the soul genre its not conventionally seen to want to stand out, but I have chosen this to show a unique effect towards the audience. On my chosen image, message to fans and back cover showing the track list I have used a handwriting type font which adds a personal touch from the artist herself. This is conventional to the soul genre as it means the audience can create a relationship easily with the artist. The personal approach leads the audience into thinking it has been written just for them; helping with the method of promotion and a direct/strong target audience. The curly handwriting also represents my artists simplicity and elegance. The two colours I have used on my message to fans; red and white, work together well and contrast two different meanings to the audience. The colour red presents love to her audience, and a personal touch whereas in contrast to the colour white which shows her innocence and difficulties. This shows the audience understanding two different meanings and sides to the artist. 

The language I have included within my digipak is simplistic and easy to understand by my artists own target audience, as well as a wider outlook too. I haven't included many words, only the ones that need to be there. The front cover simply consists of the album name, the image on the second slide included one sentence of a lyric from the song hometown glory included on the album, the CD only includes the album name the same as the front cover to the album, the message to fans is a short message that only holds a few words but a lot of meanings, the next image does not include any language and the back cover only includes the track list of songs included on this album. As there is only a small amount of information on the digipak this means the audience are not overwhelmed by a lot of writing and aren't put off when looking/reading. Including simplistic language within my digipak is conventional to the soul genre, as from previous research I have found that soul artists only use small and simple uses of language to attract a wider audience.

To create my digipak I used the programme Photoshop. This is an programme on the computer which allows you to edit images. I found that this programme was very helpful and allowed me to produce and create many things which conform to the genre of soul. Some aspects to this programme were hard to use, leaving me with a few weaknesses. The first being finding it hard to use the quick selection tool. I was able to use the quick selection tool by selecting it on the side bar of the Photoshop page. This tool allowed me to select different parts of the image; meaning I could move that part of the image, cut it out, put it onto a different image or change its colour. When cutting the part of the image out I wanted the tool would often select more than I wanted, and I found it hard to put it back without starting all over again. The image which I selected was my artists face which i cut out from a different background and placed it on my background of London, which showed her looking down at London and reflecting on her life, linking to the music video itself. With research and guidance I found that by holding the control button on the keyboard whilst highlighting you could minus the selection you have done, and go back to where I wanted to be. Another weakness I found was after I had used the quick selection tool. I found that once using this, the image I had moved or cut out had a radged edge, and didn't look smooth. For this to be corrected I had to use the rubber and smoothen out the edges. What I didn't know until guidance and research was I had to zoom into the image first before using the rubber, as this way I could get a more professional finish. Although, within the programme Photoshop I also had a few strengths. My first strength was downloading fonts onto Photoshop from the internet, as I found some of the fonts on Photoshop didn't work with my images, and didn't conform to the soul genre. Downloading fonts meant I could drag and drop them into the programme, and from then I could simply type the text I wanted and once entering using the enter bar on the keyboard my font would appear on the text I had typed. I found this was a useful way of choosing a different text I wanted, and also being unique from other peers within my class.

The link between my three products shows a clear correlation. I have included the same colours in all three, showing red, white and black. The black and white filter is reoccurring showing that they are all recognisable when put together and when apart and can be seen the same by the target audience. The colour red is represented through the backgrounds of London as well as on her lips when the black and white filter is applied. The red lipstick is worn in most scenes of the music video and is also shown on both ancillaries, representing the music video. Portraying the music video through ancillaries shows the artist being promoted, leading to more sales and fame.

In my digipak I have included several different fonts on each slide. The slide showing Amy's personal message to her fans shows a handwritten font. This font is called 'French script MJ'. This shows specifically towards the audience that it has been written to them personally and can be seen as a direct message - leading fans to buy the album and look at the ancillaries more.

Conclusion

I feel that after the completion to my digipak I have conformed to many different conventions of the soul genre. Within all six slides to my digipak I have included a different convention within each, which represent the artist in a few ways. The images I have included represent my artist stereotypically to the soul genre, and this can be seen easily by her audience as they stand out. I have used only three colours throughout mu creation to my digipak, which not only means that all 6 slides to the digipak connect, but shows meaning to the audience that these three colours represent the artist and mean something too her. Each colour represents an emotion from the artist's feelings. The location of my digipak also relates to songs included in the album. The location that most of the pictures are taken in is London, which means the audience can engage with the artist as they are recognisable locations and mean something to the artist. I feel that my digipak does appeal to my target audience as its simplistic and easy to recognise within the soul genre. My digipak holds a unique touch throughout, which hopefully not only my artists target audience will like, but also a wider audience too.

Meetings and discussions - Miss Miller

Meetings and discussions

Introduction

Meeting with my group regularly is important when making decisions for the production of our music video. Discussing our ideas is a good thing for our group as we can all have our own input into what we want to include in our blog posts as well as our music video. Discussing ideas means that we all have an input, and none of our ideas and points our left out. Organising our time was also important. This meant that no time was wasted and all the time we had was put to good use. We made a meetings and discussions schedule to help provide each of us with a structure of what we had talked about, and when our plans had to be done by. This helps us all stay on track of our ideas and now knew what we was doing when and the reasons why. The table below shows a clear structure to what we have discussed as a group, when the discussion took place, when these ideas are going to take place by and by who. For some of the actions, we was all involved and didn't have to take place in our own time. Most of the actions were blog post's and could take place in our own class time meaning we could all attend and take place. Whereas the group story boards and filming, has to take place outside of lesson time so this had to be planned.

Conclusion

Overall, i feel that this table helped all members of my group to stay on track to when things had to be completed by, this also helped with us as a group wasting no time. Me and my group worked well together to completing our meetings and discussions because we all worked together when putting in our input into what we wanted to include. Our discussions worked well as we could all discuss about what we was gong to put in each blog post and help each other out in what to put, and all have a similar content and structure. We all communicated well in the activities that had to take place outside of lesson time, e.g.  storyboards. As they took more than an hour to complete, each one of us in our free lessons took the time to complete these storyboards in time to complete the blog post. The photo-shoot took place over a duration of time as we took the photo's each time that we filmed. Our discussions meant we could sort out who was using what pictures within their posts, and how they was going to talk about them. This helped each group member with ideas on what to include within the blog post. It was beneficial for us to create a meetings and discussions post and keep a record of what we have discussed and when things should be completed. This meant each member of my group could keep on track of things, and not fall behind. This also meant we could reflect on what we have spoken about, and remember the things that each of us suggested. As the table built up from each discussion it allowed us to see the progress we was making with blog posts and the progression into research into our music video. All of these helped us be prepared for the creation of our music video as we had completed a significant amount of research and recorded everything we had completed.

Photo-shoot - Miss Georgiou

Photo-shoot

Introduction
The reason for my photo shoot is because it will mean I will be able to include my own pictures on my magazine advert and digipak. I have taken pictures in various locations which will allow me to have a wide range of photos and will mean I don't have to include the same photos repeatedly. Having a wide range of photos means I can choose what ones I like the most, and what ones I feel work best on each slide to my digipak.  Having my own photo's for my magazine advert and digipak means they would have been taken by myself and I will be the only person using them.

Main
The photo's above are a sample of the pictures i took in my photo shoot. The first 3 images are taken in the location of London, and where taken when me and my artist Amy travelled to London to record scenes for the music video. The music video includes similar images/recordings, showing a connection between the images i have used in my digipak to the actual music video itself. This is a positive thing, as it means the audience can understand the meaning easily and create a relationship with the artist as they can connect to the images they see in the album and the music video included from the song Hometown Glory. The first three images were taken specifically at Embankment in London. The first image of my artist Amy laughing leaning over the bridge is the back cover to my digipak, the second image is my front cover to my digipak. I have chosen these two as they show resemblance to each other as they were taken in the same place, although contrast two different emotions, one happy and one sad, both these images on my digipak will be in a black and white filter. The fourth image is a picture taken of Amy on the performance stage. This was taken when we was filming the performance element to our music video, and i felt this image related to me my music video a lot. This image shows my artist to be looking down singing, this shows her passion towards music and how much she enjoys it. The fifth picture shows Amy to be looking down away from the camera. This picture was taken at Amy's house, along with many other pictures that we took at the time. This is the picture i have included on my magazine advert.

I feel that all of the pictures i have taken for my photo-shoot are conventional in there own way. The pictures taken in London are conventional as they show a urban lifestyle and London represents the song Hometown Glory within the album itself. Also Amy is wearing black, which represents the depressing and sad mood. I made sure that Amy is wearing black in all of her photo shoot photo's as its a connotation of her mood, as well as showing it through her facial expressions. All of my photo's apart from one show Amy looking sad, and away from the camera not making eye contact with the audience, showing she does not want to share her emotions and feelings and wants her audience to try ad figure out how she is feeling. The picture that i have taken of Amy laughing shows her looking our over the river in London, this shows her reflecting over her past thinking about the good times she has with her family and friends.

I feel that i have taken all my photo's too a high standard and they represent my artist in different ways through the connotations of colours and emotions. I like my first picture because the background is blurred and my artist isn't. This was the way I took the photo, i focused the camera on Amy purposely so she would stand out and the background wouldn't. This is purposely showing of the artist as being happy as she is reflecting on her life looking out past London. I like the blurred background as you can see commuters walking past, representing London as a busy and hectic place. My second picture is very similar, although this time Amy is seen through a close-up, showing her facial expressions and emotions of sadness. This was taken in the same location as the previous picture. The third picture of Amy standing in front of tower bridge is also taken in a similar location. I feel one thing good about this picture is the background and the way the artist is looking. The background strongly shows London, as you can see the river and tower bridge. The background is a true representation to the album and the song Hometown Glory. I feel that the angle of this image is at a low angle, and capture's Amy looking over the river from a point below, which represents her feelings as sad and emotional as she is being captured from a shot beneath her. I think one good thing good about the fourth picture is the dark edges to the image. This image shows Amy on stage performing, the red curtains fall behind, although the edges to the picture gradually get darker due to the lighting, and i feel this works well as now this does not have to be edited in, and natural.

I feel that each of my pictures will create a relationship with my artist in different ways. For example, picture two, the close up of Amy in London. The audience will be abel to create a relationship with the artist due to the fact that she is not looking at her audience, and looking away hiding her emotions from the camera, so the audience have to look deeper into what she is feeling and the reasons why. Picture five also holds the same reason. Amy is looking down away from the camera, which means she wants her audience to try and understand what she is feeling, and why she is feeling so down, her looking down also represents her as feeling low and depressed. None of my five pictures i took within my photo-shoot show my artist Amy too be looking at the camera. I done this purposely to show to the audience my artist wants the audience to listen to her music/buy her album to know exactly how she is feeling as her emotions are sung through the lyrics of the songs, and shown through the pictures within the digipak and the magazine advert.
The first image shows Amy looking over the bridge smiling. This picture reflects on the music video and shows a great connection as the artist is doing something very similar in it. The connection between the two shows the audience will easily recognise the photo shoot and music video together. The fact that the artist is also looking away from the camera represents a convention of the soul genre, looking away to hide her emotions from the target audience. This is the same with all the images that I have used, showing the artist looking away from the audience to hide her emotions. The photo shoot photos link to the soul genre and my ancillaries as they all portray the same conventions for the target audience to see.

Conclusion
When taking pictures for my photo-shoot i found that it was easier in certain locations than others. I felt that i took each picture to a high standard, focusing on certain aspects of each image and learning how to focus on Amy herself. I found i struggled with the lighting within each picture, as some locations had darker lighting than i expected, and found it hard to see Amy in her full potential. These pictures give my artist a representation of being sad, lonely and emotional. Each picture of her looking down or away represents these feelings, and also the connotations of the colours i have included which is mainly black, represent the darker feelings of her emotions. Although they represent her as this, they also show her as strong, as the fourth picture shows her performing on stage, and this portraying determination. This is the reason i took the particularly image, as it shows Amy from a long shot, and the audience can see her full emotion to the song.

Individual magazine advert analysis - Miss Georgiou

Individual magazine advert analysis

Introduction

The reason why I have created an individual magazine advert is to promote my artist's song and album release. The magazine advert will promote the album, which the song is included on, and this song will be from the music video that we are creating. It will hold similar conventions to the music video itself so the audience can relate to both. This magazine advert will be a method of promotion and will help to reach a wider audience than her own target audience. A magazine advert helps show of the artist, and shows conventions and surprises of what is going to be held within the album itself.
Main

Within my magazine advert i have decided to use certain elements that will make my advert appeal to a wide audience, and promote my artist effectively. Firstly, the colours i have used are conventional my genre, soul. I have included the colours black, white and red, these are the main featured colours in my music video also. This running theme of the colours means the audience can relate to the audience easily, and understand the clear connection between the two. The colour red in the title, as well as the colour on her lips shows passion, love and also anger. This colour helps portray her emotions, and how she has strong emotions on missing her hometown, in connection with the title. The red reflects her love towards her family and friends, and how she misses them, and remembers her happy past. The black reflects on the darker time in her life and her depressed and sad emotions. This is shown through the black and white filter of the background, and the reviewers logo which is black with an outline or white. The black and white filter use in the background, shows her past behind her, and now she expresses sad and depressive emotions, this is portrayed through the connotations of the colours and Amy looking down. The conventions of the soul genre, include features of the artist being down because of family or a heartbreak. Dark and mysterious colours are conventionally used to portray the artist's feelings, and want the audience to create a relationship with the audience easily. Using conventions from the soul genre means the audience can quickly recognise that this is a soul album being promoted, and will be instant attracted by the conventions used, as they stand out to the audience, and means its easily attracted to people. The images i have included involve a picture of my artist, looking down away from her audience. The purpose of my artist looking down away from her audience, means she's hiding her emotions and showing a mysterious side of her personality. She wants her audience to listen to the album, so they can work out how she is feeling and why she is feeling like this. This helps the artist reach a wider audience as people will stop and read the magazine article, and think to buy the album promoted, people stop and think in the street about how this album may make them feel if they was to buy It and listen. The other image I have included is behind the artist, and shows big ben in London. The London picture, represents the song Hometown glory included on the album. Big Ben is the main attraction of London, and Amy's song hometown glory shows to the audience her now living in London, but missing her hometown where she used to live. The picture of Big Ben also being in black and white helps reflect her emotions of sadness to the audience and how her life now is dark and not a happy time/place. The picture of big ben helps reflect the song Hometown Glory and the context involving London, showing a clear connection between the two, meaning a clear understanding for the audience. The layout/design that I have chosen to use on my magazine advert shows a clear structure to it actually being a magazine advert as the typography is bold, and everything matches. The layout shows my images standing out at the top of my advert, and the writing overlapping at the bottom, showing the debut album and the name as well as added extras. The typography I have included shows the title of the album, the representation and the release date. The representation of the album states this is her debut album, and the layout shows the name of the album in larger font underneath. The colour of the debut album sentence is white, and in a simple font that stands out from the darker background. Whereas, the "Amy 18" title includes two different sentences which I have put together to create an effect from the white and red colours. The "A" and "18" are the colour red, with the background of white, and vis-versa with the other letters in the name. These two colours work well together on my magazine advert as they represent the innocence to my artist through the white and the passion through red, and in contrast they show Amy as a artist. The colour red also links in with London, which is also shown in the background. I have chosen to use a simple font for my typography as it stands out and is easy to read from a magazine point of view, if the text was to be smaller or more complicated it might put of people flicking past the page of the magazine, whereas using a simple font means anyone can understand it, and it being quick and easy to read. The logo I have chosen to include shows the iTunes logo, and 5 stars underneath to represent a rating from this company. This logo had its own font so i couldn't change it, although it does stand out from the background as I have added a white border to show contrast from the black colour that it is written in. The white stars underneath connect to the writing that is underneath them, as they are the same colour white and represent her innocence as she is looking down at them in the picture on the advert. The type of language I have used on my magazine advert is very minimal, as I have chosen to use simple language so I can aim for a wider audience. I haven't included any complicated vocabulary in my language, and kept it simple by simple stating the name of the album, the release date and that it's a debut album being released. Only using a small amount of language on a magazine advert means the audience have more reason to focus on just the artist herself, as well as not needing a lot of information in writing as they can see from the connotations used, and buy the album to see how good it is.
I used photoshop to create my magazine advert, although I had a few strengths and weaknesses on this programme. My strengths were shown through finding pictures of my own, and on the internet and adding them in by dragging and dropping from my documents. This was a simple task, as I then had to hold shift whilst dragging picture to the size I wanted, so the picture did not stretch or go fizzy once entering. Using photoshop helped me to create high standard ancillaries which allow the audience to see. One weakness I found was using the magic wand tool. The magic wand tool allows you to select certain images on the page. This tool helped me to either cut out the background or the main image, and edit either one. I used this tool a lot meaning I could change images when I wanted to, being able to reach a wider audience rather than my target audience. Using this tool meant I could delete certain aspects or put them into a new layer. I had to look for instructions on the internet and ask my peers how to use this tool properly, as I found that I would highlight more than one thing at a time and not know how to get the original copy back. After several attempts I found that I could use this tool properly, and managed to use it for both images shown on my magazine advert. I enjoyed using photoshop for my magazine advert as it allowed me to create the advert I wanted and too a high standard. Photoshop allowed me too use as many layers, images and editing effects that I wanted to create my magazine advert. The fonts I decided to use were times new roman, as they created a simple effect and also being easy to read. The double up of the times new roman font shows a clear picture of what it says, conventionally showing two different colours reflecting on the soul genre and the reoccurring colours on the magazine advert, music video and digipak meaning its easy to recognise. The time new roman font is used on most magazine adverts as it allows any audience to be able to read it.
Conclusion
I feel that my magazine advert does conform with my genre of soul. I have included conventional colours from the soul genre such as red, white and black, which are reoccurring themes throughout my whole song of Hometown Glory and the album. All of these colours work well to create the image of my artist being innocent, sad and angry. I have used a conventional layout to my advert, which shows simplicity and shows my artist fully as I have positioned my typography at the bottom of the page, although still easy to notice. My target audience is 16-30 year olds, and I feel that my magazine advert does appeal to that age, as well as a wider one too. Although I have included conventions of the soul genre which means it will be recognised for that genre easily, it will also appeal to a wider audience too as I haven't included any bright colours or images that will put off the audience, and make them turn the page of the magazine easily. I feel that using photo-shop has helped me reach my full potential to creating my magazine advert.

Risk Assessment - Miss Miller

Risk Assessment

Introduction
The purpose of a risk assessment is to try and prevent any risks taking place in the filming process for our music video. As our music video involves being in and outside, it means more risks are more likely to take place. Because of this, we have thought about what risks are most likely to happen, and wrote them down, and thought as a group what we could do to prevent them, to try and help hurting ourselves as well as the equipment we are using. Considering these risks before hand means we are more prepared as a group, and can understand the consequences together, making sure each and every one of us understands. As we have done this before filming, and not left it until later on, this means we have been able to all put our ideas forward, and express our concerns, as some of the locations we are using have a higher crime rate than others, because of this we have created a table to show the risks, and how they will be prevented, who can be involved and back-up plans, this gives us plenty of options.

Conclusion
Our risk assessment was a positive feature to us as a group when filming our music video. It allowed us to be very prepared for any risks that could have taken place, and carry any extra necessary equipment that could help us resolve these problems. Each of the six risk's allowed me to see a wider view on the bad things that can occur when filming such a simple scene. For example, the risk of Amy my artist tripping over loose wires on the performance stage. This was not thought about before hand and me creating this table has allowed me to think deeper into this. For this specific risk, me and my group taped down the loose wires, to prevent anyone on stage slipping or falling over, seeing as the stage is raised above the ground anyone could easily fall down and off. This specific risk allowed me to see how important it is to plan ahead, and this also allowed the least amount of time to be wasted, as we was prepared with equipment we needed. We didn't encounter any major risks whilst filming, apart from one which we found that London was very busy, and commuters and the public were rushing past the camera very quickly. This meant the camera and tripod were un-stable and some times, and taking care of it with more consideration was needed, because of this we tried to stay out of the way as much as possible, but this was hard at times when trying to achieve the camera shots that we wanted. Although this risk was encountered, we did manage to produce the camera shots that we wanted to a high standard. Each member of my group took into consideration throughout the whole filming process of the risks that could occur, meaning we was all prepared.  I understand that risks can occur at any time, so we had to be extra vidulante and work as a team to stop any others occurring. We didn't find any more risks whilst filming our music video, and only fund the ones that we had already prepared for and planned, so this was a positive for our group and allowed us to be prepared for these and no accidents were caused.

Filming schedule - Miss Miller

Filming Schedule

Introduction
My filming schedule was important as it helps me and my group to plan out when we are to to film, and what elements we are going to include. Our filming schedule was planned as a group, and we decided to create a table with 9 different rows to show different headings. The different headings are; shot, date and time, location, content/action, shot type and duration, costume/hair&make-up, iconography, personnel and equipment. These 9 different titles helps us look at things individually and plan out what things are going to be inclded for each. We had 5 different shots for our locations, where we would be showing many different shots from these locations at some different times, but all found as one instead of naming individually. An example for our first shot explained is: The first location is the stage within the school and the backstage. The date and time for this location is the 9th of the 11th 15. This is the time that we filmed and where it took place. This location was for the performance style of the music video, and we as a group would capture various shots of Amy our artist on stage, singing the song Hometown Glory. The various shots would consist of Amy picking up the microphone entering the stage, singing parts of the song, and leaving the stage and putting the microphone back In its place. All of these shots would take time as we would have to place the camera in the right position, and all be happy with the final shots. Within this stage performance, we would see our artist Amy wearing a black dress, black high heels, and curly hair which all connect to the soul genre. Each shot consists of the same explanation so we have an idea of what to take and use when filming specific shots. Having a filming schedule meant we could plan our time wisely and no time was wasted, using our time efficiently, also means we have a structure to our planning, so there would be no rushing around nearer to the end of our deadline.

Conclusion

My filming schedule has allowed me and my group to plan out specifically what we are going to include within each camera shot, and what we will need to include, this table gave us a clear structure and understanding. We did follow this filming schedule, and stuck to each of the five shots that we planned on using. Seeing as we had planned our filming schedule before hand, this enabled us to film in a formal order, and not fall behind, this also meant it was less time consuming for us as a group and could plan out where and what times we was filming together. For some of the locations we chose to film in, we had to book times to ensure we could film at that time and place. For example the main hall within our school where we would film Amy our artist performing on stage for the performance element of the music video. Also the London scenes, we had to plan as a group when we was all free, and could arrange a time around school and work, this was the same as the Theydon Bois scene. Although London is a journey away on the train, so ensuring we planned out when we would film before would stop time wasting. The music room within the school was free the majority of the time, so me and my group went when we all had a free period at school and filmed then, ensuring we all had input, although some of the filming we completed was only by specific group members, as others couldn't work around the schedule. Due to us planning ahead and creating a filming schedule, it meant we had extra time once filming was all completed, and meant we could re analyse the camera shots we had collected and see if any filming again was necessary to ensure a high standard. If some people could not make the filming schedule that we had planned, then we would either work around that person, depending on who it was and if they was in the scenes on that day. If they was scheduled to be in the scene, then me and the rest of my group would change our arrangements and film another scene to the music video, or simply change the day, so the whole group could make it and film together. 

I didn't follow the filming schedule that i created, as times were changed regularly as some of my group couldn't make the times arranged. The parts that were followed by my group and myself which included the stage scenes and the piano scenes. The piano performance was filmed on the 9th of November and was filmed by two members of my group, as the other two were in lessons at that time of the day. This being filmed at the time we arranged meant we had a time slot for this booked room, and knew what shots we were going to film. The shots that were taken in this scene were Amy playing the piano, showing close-ups, long-shots, points of view and panning shots. These were all filmed to a high standard and nearly every shot was included in our music video for the performance style. Moreover, the performance on the stage was filmed on the 13th of November, and all of our group participated in this scene. The shots that were taken in this scene included long shots of amy singing on the stage, panning from the floor upwards up to Amy's face showing her expression on her ace and meaning into the song. The other two scenes of London and Theydon Bois were not filmed at the times and dates that we expected, as times needed to be changed due to group embers not being able to make the times expected. Because of this we filmed on the 2nd of December instead, this included me and Amy filming London and all of our group filming in Theydon Bois, but all the shots we planned to use were included.

A filming schedule is important as it allows planning before hand and no time wasting, and allowed us to plan the shots we was going to include.

Planning individual DigiPak - Miss Georgiou

Planning individual DigiPak

Introduction

There are many purposes of a digipak and these include to promote an album, to list the content of an album, to make the CD eye-catching, to use art and images to express a message, to tell us something about the artist and musician and the music behind it, to attract a wider audience as well-as the artists own and to finally store additional promotional materials which includes booklets and posters. Digipaks consist of a gatefold paperboard or cardboard outer binding, with one or more plastic trays for the CD, which allows fold dups to be in the plastic trays and see easily by the audience when opened.Within a Jewel CD case there is a plastic case that means the paper inside is protected and will last longer, which is an advantage for the audience as they can keep the CD for a long time and nothing will be damaged. Most of the detail is solely on the front and the back, meaning that it is more likely to grab peoples attention and make them want to buy the album, which is a technique of promotion as what the audience see is what they are going to get. A jewel case will often contain lyrics of the sings which are included, so the people who buy it will be able to learn the songs and relate to the artist more, making it easier for the artist and the audience to create a relationship. I will be creating a digipak that includes conventional colours to the genre and reoccurring colours that are represented throughout the digipak as well as the actual music video and the colours that the artists will be wearing. This will help the artist see the reoccurring themes running throughout helping the audience to see a clear message of what the artist is feeling, and this also being used in the digipak will help a relationship to be created between the audience and artist. My digipak creation is included in a picture above, which shows 6 different sides, including a front and back cover. I am going to try and make my own digipak to as near as possible as this.
Analysis

The first element i have chosen to analyse is the colours i have used specifically within my digipak. The main colours i have included is the colours, black and red. The reasons for including these colours throughout my whole digipak is because they contrast and reflect the expressions and emotions being sent out by the artist Amy. The red I have included shows on the A of the artists name Amy as well as the 18 in the cover of the album, the red bus on the CD cover and when my artist Amy addresses her audience by writing to 'you' in the colour red so it stands out and addresses her audience clearly and brightly. The red being used as a reoccurring theme shows Amy's emotions of love, passion, power and also anger. The anger represents when Amy is not in her hometown anymore and is angry and sad that she isn't happy in the place that she is living and wants to be around family and friends and be happy like she was in her past. The red buses shows a link with the lyrics of London and how this is where Amy is living and spending her time now. Within the song Hometown Glory, London is mentioned a lot and me including it in my CD cover shows a connection with Goodwin's theory of his point about the lyrics and visuals showing a clear link. This is a good thing, as it now means Amy's audience can relate to the colours red being used and understand the emotions and expressions being sent out to the audience and know what they mean, making them relatable. In addition, the colour black is also included frequently within my digipak. The colour black is used within every one of my 6 slide digipak which shows to the audience its an important colour throughout the music video. The colour black in my digipak represents the connotations of sadness, hidden meanings, elegance, power and grief. This colour also helps to portray Amy's dark thoughts and meanings being sent out to her audience. I have used this colour on the message to the audience, as it stands out and is clear and easy to read, but also shows a hidden meaning in the words she is saying as she is portraying darkness and sadness behind her words. Furthermore, the letters "my" of the name Amy, as is shows a contrast to the colour red that is used on the A and 18, as it separates two different meanings to the audience about the song Hometown Glory is about sadness and love, and these two colours together show this. Amy is also wearing black in the separate picture on her own on the stage. The black dress and black heels in the stage picture shows her as being emotional and expressing bad and sad emotions through the lyrics of this song. Most of the detail on jewel Cd cases is mainly on the front and back whereas in my digipak the detail lays not only on the front and back but inside as well, including pictures, and personal messages.

The conventions of the soul genre I have included within my digipak is the images I have included, which includes a close-up of my artist on the front cover. Close-ups are conventional to the soul genre as it means the artist can connect and portray their emotions easily to the audience through facial expressions and emotions. This is why I have included a close up on my front cover of my digipak as it means my audience can create a relationship with the artist and can understand the way she is feeling and the meanings within each song that has been included on the album. The audience will also be able to see the expression being shown from the artists face, and this will represent her past emotion. Close-ups are used all the time within the soul genre, including male and female artists. Another convention of the genre that I have applied within my digipak is the colours black and red. The colour red shows my artists power and authority within her songs and how she is a strong and independent woman. The colour black in contrast with this shows the darker meanings behind her thoughts and messages being sent out through the lyrics and images she is portraying through the digipak. The performance element to the digipak is shown through the picture of Amy on the stage singing, surrounded by black curtains and features, again the colour black is inflicted on this slide of the digipak. The performance element to my digipak is also a convention to the soul genre as in soul music videos we conventionally see the artist performing in a setting that is related to the song or a stage, just like what we are including in ours. The personal message from the artist to the audience is also very direct and is directed specifically at each reader. Soul songs conventionally are seen to be very personal and direct to the reader to help with the relationship that is going to be created between the two. This personal message helps with the audience grasping the concept of the artists feelings, and how this message means a lot to them and helping with the aid of promotion. Including conventions from the soul genre within my digipak helps the audience to recognise reoccurring themes from the genre, this helping a relationship to be created.

The images I have included within my digipak are all very important and each portray a different message to the audience. The first image I have included is the front cover, which shows my artist Amy to be looking downwards. The picture I have sketched is Amy holding a fur coat and looking downwards away from the camera. I have chosen an image of Amy looking downwards away from the camera as this shows an insecurity of the artist, hiding her emotions from the audience, this creating a relationship between the audience and the artist as they have to dig deeper into what the artist is feeling and the reasons why. This being on the front cover, helps the audience to see this image straight away and get the impression that this CD will portray many emotions about the artist and this will be heard through the tracks included. The image in the 6th slide of the digipak shows my artist Amy playing the piano. This is a picture taken from the music video, where Amy is seen to be playing the piano in the instrumental parts of the song. I have chosen to use this image due to the fact that is shows that this CD involves the piano in most of Amy's songs and shows that the artist is very talented as she plays the piano and sings and performs. The images I have chosen to include on the actual CD of Amy's digipak is the title of the CD and a red London bus. This links to the song of Hometown Glory as this song includes the theme of London and is frequently talked about in the song. The clear link between the two shows that the audience will know what the CD is about and what specific songs are included. This London bus also carries the running theme that I have included of the colour red. I feel that the images I have included within my digipak all hold a meaning that connects to the artist as well as the album, and the song Hometown Glory. All of these images when seen by the audience will help create a relationship from the audience to the artist as they can link to the song Hometown Glory.

The layout and design I have chosen to use for my digipak is including six different sides, and to lay them out in a simplistic way for the audience to understand. Although my first box shows the message to the audience, this is in the wrong place and is to be swopped with the image below of the artist and the album name which is the front cover to the digipak. The layout shows the front cover in the first box, the track list in the second box, the CD front in the third, the personal message to readers in the fourth, and two images I have chosen to include of my artist on the stage and her playing the piano in the fifth and sixth box. This layout is clear and easy to see by the audience, and all of these boxes hold all the necessary and important information to unfold by the audience within this digipak. I feel that my layout of the album name in the front cover is clear and bold and holds the themed colours that I have chosen to use which is black and red. The 'A' of my artist's name Amy is in red, which shows the power she holds and the importance within her name and how it should stand out to the audience brightly. Also the 18 is in red, which shows the importance to how it should stand out from the black, and is different from her other albums. Also carrying the running theme of Adele's albums where she used numbers after name in her last 3 running album's so I took inspiration from her. The layout I have chosen on my CD is simplistic, easy to recognise and easy to understand, which is good for my audience, meaning an easy target audience to catch. I feel I have chosen a simplistic layout not only for my target audience to understand but a wider audience that will enjoy the CD itself, as well as the digipak inside.

The typography I have chosen to include within my digipak is very simple and have included a similar font running throughout. On the front cover of the digipak shows the artists name and the number of the album. The font i have decided to use shows longer edges to the on the top and bottoms of each letter, showing the artist as creative and talented. This bold simplistic font means the audience can read and understand easily, without confusion. The language i have used is also very minimal, and i haven't elaborated on any text i have written. The most amount of text i have included is on the track list, which simply states a different point on each line of what the track is. The track list is underlined in red and written in the colour black. Again these two colours blend together to show different meanings and portray different emotions to the audience from the artist.

Finally, all of these points individually mean i can look closely at conventions for each and all the connotations of my points made. The colours i have used which is mainly black and red. The colour black can have may different connotations but the meanings within my digipak is mysterious, shows Amy's elegance and power over her audience and also fear, showing her fear of not being in her hometown anymore and her sad emotions of how she misses home and wants to be there. The digipak itself is based around the story line of my music video, and the features of the music video connect to the features i have included on my own digipak. My groups individual digipaks are very similar to my own, as we have also included similar features such as red and black. We have used similar images but we were able to use our own and choose what ones we wanted. The typography is very similar as we wanted to show the soul genre brightly through all of our digipaks.

Conclusion
Overall, this post has to help me elaborate on my ideas of what i have included in my digipak and what effect is creates on the audience. My digipak has helped me to prepare for using photoshop and final cut pro. i will be taking pictures when filming my music video to put in my final digipak, so they will have relation to the music video itself. I feel after planning my digipak i am now more aware of what to include in my digipak, and how certain pictures will work better and how some won't. I will use the technique of overlapping in my digipak to include different backgrounds and settings that will link to the music video e.g. London. The pictures that i will include will be taken at the time of the filming process so they are the same as the video. My editing on photoshop will allow me to add effects to my music video and filter to help to the effect and the emotions portrayed towards the audience.