Meetings and discussions - Miss Miller

Meetings and discussions

Introduction

Meeting with my group regularly is important when making decisions for the production of our music video. Discussing our ideas is a good thing for our group as we can all have our own input into what we want to include in our blog posts as well as our music video. Discussing ideas means that we all have an input, and none of our ideas and points our left out. Organising our time was also important. This meant that no time was wasted and all the time we had was put to good use. We made a meetings and discussions schedule to help provide each of us with a structure of what we had talked about, and when our plans had to be done by. This helps us all stay on track of our ideas and now knew what we was doing when and the reasons why. The table below shows a clear structure to what we have discussed as a group, when the discussion took place, when these ideas are going to take place by and by who. For some of the actions, we was all involved and didn't have to take place in our own time. Most of the actions were blog post's and could take place in our own class time meaning we could all attend and take place. Whereas the group story boards and filming, has to take place outside of lesson time so this had to be planned.

Conclusion

Overall, i feel that this table helped all members of my group to stay on track to when things had to be completed by, this also helped with us as a group wasting no time. Me and my group worked well together to completing our meetings and discussions because we all worked together when putting in our input into what we wanted to include. Our discussions worked well as we could all discuss about what we was gong to put in each blog post and help each other out in what to put, and all have a similar content and structure. We all communicated well in the activities that had to take place outside of lesson time, e.g.  storyboards. As they took more than an hour to complete, each one of us in our free lessons took the time to complete these storyboards in time to complete the blog post. The photo-shoot took place over a duration of time as we took the photo's each time that we filmed. Our discussions meant we could sort out who was using what pictures within their posts, and how they was going to talk about them. This helped each group member with ideas on what to include within the blog post. It was beneficial for us to create a meetings and discussions post and keep a record of what we have discussed and when things should be completed. This meant each member of my group could keep on track of things, and not fall behind. This also meant we could reflect on what we have spoken about, and remember the things that each of us suggested. As the table built up from each discussion it allowed us to see the progress we was making with blog posts and the progression into research into our music video. All of these helped us be prepared for the creation of our music video as we had completed a significant amount of research and recorded everything we had completed.

Risk Assessment - Miss Miller

Risk Assessment

Introduction
The purpose of a risk assessment is to try and prevent any risks taking place in the filming process for our music video. As our music video involves being in and outside, it means more risks are more likely to take place. Because of this, we have thought about what risks are most likely to happen, and wrote them down, and thought as a group what we could do to prevent them, to try and help hurting ourselves as well as the equipment we are using. Considering these risks before hand means we are more prepared as a group, and can understand the consequences together, making sure each and every one of us understands. As we have done this before filming, and not left it until later on, this means we have been able to all put our ideas forward, and express our concerns, as some of the locations we are using have a higher crime rate than others, because of this we have created a table to show the risks, and how they will be prevented, who can be involved and back-up plans, this gives us plenty of options.

Conclusion
Our risk assessment was a positive feature to us as a group when filming our music video. It allowed us to be very prepared for any risks that could have taken place, and carry any extra necessary equipment that could help us resolve these problems. Each of the six risk's allowed me to see a wider view on the bad things that can occur when filming such a simple scene. For example, the risk of Amy my artist tripping over loose wires on the performance stage. This was not thought about before hand and me creating this table has allowed me to think deeper into this. For this specific risk, me and my group taped down the loose wires, to prevent anyone on stage slipping or falling over, seeing as the stage is raised above the ground anyone could easily fall down and off. This specific risk allowed me to see how important it is to plan ahead, and this also allowed the least amount of time to be wasted, as we was prepared with equipment we needed. We didn't encounter any major risks whilst filming, apart from one which we found that London was very busy, and commuters and the public were rushing past the camera very quickly. This meant the camera and tripod were un-stable and some times, and taking care of it with more consideration was needed, because of this we tried to stay out of the way as much as possible, but this was hard at times when trying to achieve the camera shots that we wanted. Although this risk was encountered, we did manage to produce the camera shots that we wanted to a high standard. Each member of my group took into consideration throughout the whole filming process of the risks that could occur, meaning we was all prepared.  I understand that risks can occur at any time, so we had to be extra vidulante and work as a team to stop any others occurring. We didn't find any more risks whilst filming our music video, and only fund the ones that we had already prepared for and planned, so this was a positive for our group and allowed us to be prepared for these and no accidents were caused.

Filming schedule - Miss Miller

Filming Schedule

Introduction
My filming schedule was important as it helps me and my group to plan out when we are to to film, and what elements we are going to include. Our filming schedule was planned as a group, and we decided to create a table with 9 different rows to show different headings. The different headings are; shot, date and time, location, content/action, shot type and duration, costume/hair&make-up, iconography, personnel and equipment. These 9 different titles helps us look at things individually and plan out what things are going to be inclded for each. We had 5 different shots for our locations, where we would be showing many different shots from these locations at some different times, but all found as one instead of naming individually. An example for our first shot explained is: The first location is the stage within the school and the backstage. The date and time for this location is the 9th of the 11th 15. This is the time that we filmed and where it took place. This location was for the performance style of the music video, and we as a group would capture various shots of Amy our artist on stage, singing the song Hometown Glory. The various shots would consist of Amy picking up the microphone entering the stage, singing parts of the song, and leaving the stage and putting the microphone back In its place. All of these shots would take time as we would have to place the camera in the right position, and all be happy with the final shots. Within this stage performance, we would see our artist Amy wearing a black dress, black high heels, and curly hair which all connect to the soul genre. Each shot consists of the same explanation so we have an idea of what to take and use when filming specific shots. Having a filming schedule meant we could plan our time wisely and no time was wasted, using our time efficiently, also means we have a structure to our planning, so there would be no rushing around nearer to the end of our deadline.

Conclusion

My filming schedule has allowed me and my group to plan out specifically what we are going to include within each camera shot, and what we will need to include, this table gave us a clear structure and understanding. We did follow this filming schedule, and stuck to each of the five shots that we planned on using. Seeing as we had planned our filming schedule before hand, this enabled us to film in a formal order, and not fall behind, this also meant it was less time consuming for us as a group and could plan out where and what times we was filming together. For some of the locations we chose to film in, we had to book times to ensure we could film at that time and place. For example the main hall within our school where we would film Amy our artist performing on stage for the performance element of the music video. Also the London scenes, we had to plan as a group when we was all free, and could arrange a time around school and work, this was the same as the Theydon Bois scene. Although London is a journey away on the train, so ensuring we planned out when we would film before would stop time wasting. The music room within the school was free the majority of the time, so me and my group went when we all had a free period at school and filmed then, ensuring we all had input, although some of the filming we completed was only by specific group members, as others couldn't work around the schedule. Due to us planning ahead and creating a filming schedule, it meant we had extra time once filming was all completed, and meant we could re analyse the camera shots we had collected and see if any filming again was necessary to ensure a high standard. If some people could not make the filming schedule that we had planned, then we would either work around that person, depending on who it was and if they was in the scenes on that day. If they was scheduled to be in the scene, then me and the rest of my group would change our arrangements and film another scene to the music video, or simply change the day, so the whole group could make it and film together. 

I didn't follow the filming schedule that i created, as times were changed regularly as some of my group couldn't make the times arranged. The parts that were followed by my group and myself which included the stage scenes and the piano scenes. The piano performance was filmed on the 9th of November and was filmed by two members of my group, as the other two were in lessons at that time of the day. This being filmed at the time we arranged meant we had a time slot for this booked room, and knew what shots we were going to film. The shots that were taken in this scene were Amy playing the piano, showing close-ups, long-shots, points of view and panning shots. These were all filmed to a high standard and nearly every shot was included in our music video for the performance style. Moreover, the performance on the stage was filmed on the 13th of November, and all of our group participated in this scene. The shots that were taken in this scene included long shots of amy singing on the stage, panning from the floor upwards up to Amy's face showing her expression on her ace and meaning into the song. The other two scenes of London and Theydon Bois were not filmed at the times and dates that we expected, as times needed to be changed due to group embers not being able to make the times expected. Because of this we filmed on the 2nd of December instead, this included me and Amy filming London and all of our group filming in Theydon Bois, but all the shots we planned to use were included.

A filming schedule is important as it allows planning before hand and no time wasting, and allowed us to plan the shots we was going to include.

Music Video Inspirations - Miss Miller

Music Video Inspirations

Introduction
It is important to take inspiration from other music videos so i can analyse and understand the specific things that are used to target an audience. Different skills are used in videos, and some i particularly like, which is why its important for me to choose five different videos that I feel include specific things that work well and explain the reasons why so i can gain a wider understanding. I feel that this post is going to help me gain wider knowledge on music videos other than the soul genre, as different genres also include features that i may want to use. I feel this analysis is really going to help me gain an understanding into what works within music videos depending on there genre, as within this post I am not just looking at the soul genre, but others too as they may hold conventions that I can also incorporate within the creation of my own music video.

Analysis
1)The first video i have chosen which i feel includes a feature that i find effective, inspirational and want to include in my own music video is Adele, Someone Like You.

The feature which i find inspirational within this music video is the editing feature of a black and white filter. This editing skill connects to the soul genre of this song, and helps portray the dull and depressing mood. The black and white filter is applied throughout the whole video and there is no time where there is no effect and the picture colour is normal. The reason for this black and white filter helps portray the emotion from Adele's face, we can see that she is upset, and the black helps portray the darkness in her emotion and thoughts. Her facial expressions aren't elaborated, and nothing stands out to the audience seeing as a filter is used. The black also helps portray the connotation of death, evil black and a mystery. The mystery connotation can be linked in as Adele doesn't give away any emotions of feelings, meaning the audience have to guess what she is feeling leaving it as a mystery to the way she feels. I feel that the black and white filter works effectively within this music video for Adele as well as the soul genre. I feel that i am going to use this editing skill within my music video creation is it helps portray emotion clearly and easily from the artist, especially within the soul genre. I feel i am going to use this within the narrative part of my music video when my artist looks back at her memories of her emotional past and when she was really happy, as it shows the past clearly to the audience with a clear difference to the performance element. I am going to include a black and white feature within my music video when Amy my artist is looking back at her memories of the good times with her friends. This will show her reflecting back on her life, and the good times she used too have. A black and white filter is conventional to the soul genre, as it can show the artist as depressed and in a low mood in life, and can reflect on the lyrics.

2)The second music video i have chosen which i feel includes features that i find inspirational is Marvin Gaye, by Charlie Puth and Meghan Trainor.

The reason for choosing this song as one of my inspirations is that it holds the mise-en-scene feature of iconography that I find inspiring. The piano is used throughout the whole way of the song, which I found helped to add to the effect of the song. The piano starts of by being played by Charlie Puth, one of the artists of the song. He plays the piano and sings at the same time, and this also shows a great performance as he is playing for people in a high school dance. I feel that from the iconography used within this music video I am also going to include a piano within the creation of my own music video. My music video holds the genre of soul so the piano being played will help show the emotion and sad expression from my artist. I am going to also have my artist playing the piano herself as it helps to show the artists fame within the music industry. Although I am not going to include a brown piano within my music video but a black piano as it holds the conventions of mystery and darkness within the soul genre, and helps show the effect from the lyrics being sung over the piano keys. The black and white keys on the piano link together to show insecurity's and sad emotions from the artist. The piano within my music video will fall under the performance side rather than the narrative, and will only show the artist playing and singing to herself rather than an audience within the music video above, as it feel this is more conventional to the soul genre showing loneliness. I am going to include a piano in my own music video in the performance element, in a music room which will show Amy playing the piano in time with the song itself. The piano is played the whole way in the background of Adele's song so including it in the shots will show the performance element to her video. Having a musical instrument within a soul music video is conventional, as it holds features of the artist being professional and talented.

3) The third song I have chosen to include which I feel holds features and conventions that have inspired me within the creation of my own music video is Stay by Rihanna.

The reason for choosing this music video is because of the emotion that is portrayed through the artist as well as the frequent use of close-ups from cinematography. Close-ups of the artist Rihanna are used throughout nearly the whole music video as she sits in the bath throughout her performance. The narrative of this song shows Rihanna heartbroken about her previous love. The amount of close-ups used lets the audience gain an insight into what she is feeling, and how her emotions are very strong towards him. The close-ups also allow us to see the true emotions being shown from Rihanna and how they are fresh and new. Because of the significant amount of close-ups that are used, this means the audience can create a relationship between the artist easily as they can see and feel the emotions that she is expressing. This is what I want to create within my music video, a emotion that the audience can understand what is happening and see the raw emotions through the use of close-ups. Close-ups are very effective and are conventional to the soul genre, which is the genre of my song Hometown Glory by Adele. The audience of my music video will be able to understand the emotions being sent out as they will see the meaning of the song through the visuals as they will connect to the lyrics. The sad expression from Rihanna shows her vulnerability and how she is going through a hard time, this is a similar situation within my own music video, which is why I feel close-ups are going to create a good effect in my own music video and why this particular music video has inspired me. I am going to include close-ups throughout my whole music video, this will consist of within the performance style, when Amy is on stage performing the song, and a close-up will show her true expression and emotion into the depth of the song and lyrics. Close-ups within soul music videos are conventional to the soul genre as they mean the audience can understand the true meaning of what the artist is feeling, and why she is feeling like this, this works well in soul videos, and i will try to do the same in my own.

4) The fourth song I have found inspiring after analysing and watching is Paloma Faith - 30 minute love song. This song is from the genre of soul, and holds conventions that I feel work well and have inspired me to think about using in my own creation of a music video.

This music video has inspired me through the use of mise-en-scene. The make-up of Paloma shows her to be wearing red lipstick. The red lipstick portrays in a glamorous and beautiful way. She is wearing it throughout the whole music video as she sings and performs. The colour red also shows the connotation of passion, which links too the narrative of this song of her being in a love affair, conclusive to the name of the song. I feel that the red lipstick is an effective way to show the audience emotions you cant express, or to back up emotions. Because of this, I am going to include the feature of red lipstick in my own music video. I am going to show my artist wearing it throughout all the performance side and some of the narrative when she is more grown up. The red lipstick within my music video will help influence the past in my artist's life, and how she is unhappy now. Unlike this music video where the red lipstick represents passion, my red lipstick shows her professionalism, fame and as well as anger, about how upset she is now in her life, and wants things to just be like the past in her Hometown. The audience will be able to create a relationship easily as they will be able to see the purpose of the red lipstick on my artist and how this reflects her life now and how she is as a person. The red lipstick within the performance aspect will show her fame to her audience, and how she feels above everyone else when performing. I feel this music video has helped me to feel inspired and learn the meanings behind this use of mise-en-scene. This is going to be included throughout my whole music video, which will show Amy to be wearing quite pale make-up and red lipstick, apart from in the scenes where we will see her to be wearing a minimal amount of make-up to express her when she was younger, and enjoying herself with her friends. 

5) The fifth music video inspiration I have taken is from the song Fix You by Coldplay. The reason for choosing this song is due to the location, from the micro-element; mise-en-scene.

This music video's location is set In the streets of London. From watching this music video, the setting has inspired me to include it in one of my five inspirations. The location of London shows to the audience an urban feel to their music, and this song has a slow beat. The music video shows the artist walking the streets of London from light to dark, as well as in comparison to a concert which flips in and out of the London shots. I feel that I am going to include the setting of London within the narrative style of my music video as it shows an urban feel to the music video, shows a crowded place, showing the artist to having confused and full emotions. The location of London also links to my lyrics, where my artist will sing about her previous time In her Hometown, but now lives her life in London, where she feels isolated and away from her family and friends. Filming the streets of London will help the audience to see what the artist feels and how she is living her life, and by going to London and filming shots within our group will mean a greater understanding for the audience. My artist will also be walking the streets of London, but within my music video I want to include more of what the artist see's rather than her herself, although this will be included. The shots of London will include sight seeing attractions such as the London eye that will be recognised easily by my target audience. I feel that from my analysis of this music video, it has helped me understand how important the setting is within a music video, and I feel London works well when the audience trying to understand the meaning behind the music video and I enjoyed Coldplay's video. This is going to be incorporated within my music video, as me and my group are going to travel to London, to film shots of Amy my artist waking the streets of London singing with surroundings around her. The location of London we think we are going to use is oxford street, waterloo or London bridge as these are the busiest places in London and have a mixture of tourists and commuters. To have such a hectic surrounding will be un-conventional to the soul genre, as we normally see calm settings to represent the mood.

I want my artist amy to be shown in the style of narrative and performance. These are both conventional from the soul genre, and have all been included in all of my 5 artist representations. My artist representation will show my artist Amy as insecure, sad and depressed. This will be shown through the dark clothing she is going to be wearing in every scene of the music video, as we are going to include five different scenes showing different locations and expressing different emotions of sadness.

Conclusion

My analysis of five different music video inspirations has helped me to look at what things are important to include within a music video, and how each create a relationship with the audience or not. It has helped me a lot to explore other genre's other than soul as I can see what other artists include within their music video's to make it popular and inspiring. I have taken one thing from each five of my music video's and explained them to I can understand what I have chosen and the reasons for my choices. I feel that each one of these analysis's has helped me to explore all the important things I am going to include within my own music video, and how I now know other artists have included these features to make them effective and noticeable. I am going to make sure I include each five of these features as they really inspired me and stood out when I watched each music video. this has helped with the production of my own music video as I can now discuss with my group members my ideas and plans of what to include. 

Storyboards - Miss Miller

Storyboards

The purpose of a storyboard is so that me and my group can understand and plan out what specific shots we are going to include within our music video. Each page of a storyboard allows 4 boxes, with a box underneath allowing detailed analysis and planning for each point, e.g. mise-en-scene, cinematography, editing, sound, lighting and characters on screen within these few seconds of the music video. This allows planning ahead meaning more detail can be involved and also helps with the filming schedule as we can plan out what locations can be filmed at what times, and whether the characters involved can make them times and places or not. We as a group have drawn pictures on each section to the storyboards to help show what we are going to try and produce in our video. The pictures below show the story boards that we have included as a group.
Analysis
Within the process of creating a music video with myself and my group I carried out primary and secondary research to help with my understanding and knowledge of what to include in my music video and the reasons why. My primary research was my questionnaire which I completed for the start of my research before making any solid decisions about my music video. By this point of my questionnaire me and my group had a rough idea of what genre and song we would be using, and because if this it helped us lead our questionnaire and what questions to include. My questionnaire lead me to find results from my target audience about what age they were, what they enjoyed about the soul genre, what Adele song they enjoy the most and the reasons for it, and what editing and cinematography uses they feel work well within music videos and why. These are the most important questions I feel were answered as they gave me the most sufficient and useful answers. I found that my audience did enjoy editing features such as close-ups, so within my music video I planned out using my storyboards to include close-ups. The story boards allowed me to plan out individually what editing skills I am going to use and in what specific places to portray the my artist in different ways. My target audience also said that they enjoyed the song Hometown Glory, which helped me and my group to decide this is the song that we was going to use, as it contains a lot of hidden meaning for the audience to find out, also allowing the audience create a relationship with my artist Amy. I feel that overall my primary research from my questionnaires allowed me to receive sufficient and helpful feedback allowing me to be able to reach my target audience and due to this I was able to plan out easily on my storyboards as I knew what different skills I was including. My secondary research was my analysis of different music videos. I analysed many different music videos which allowed me to look at the different uses of mise-en-scene, editing, cinematography, sound and genre. All these posts allowed me to see what was important and worked well and for what reasons. I felt these posts really helped me to receive a greater understanding of all of these things, helping me and my group to come to a decision what different skills me and my group are using and helping us to plan out on our storyboards in greater detail. A post I feel that really helped me to understand was research into chosen music genre. I analysed two different music videos, both from the soul genre but two different artists who hold different conventions. The two artists I looked at was Amy Winehouse and Paloma Faith, these are both two well-known artists within the UK, and both very popular. I found different conventions included within both music videos that inspired me to include them within my storyboards. I feel that both my primary and secondary research has helped me with planning on my storyboards for detailed understanding between me and my group.

I took my inspirations from other music videos that I have analysed. I have analysed many music videos and secondary pieces that has helped with the production of my storyboards. I have looked at different theorists that link to different music videos and how they include different things which helps portray the artist in different ways. A theorist which I researched further into was Goodwin's theory. Goodwin's theory allowed me to analyse a music video looking at all 7 points of his theory and how its used throughout the whole video. This theorist has allowed me to see what points I can include within my own creation of a music video and how they have inspired me. I feel that Goodwin's theory has inspired me too use his theorist points of lyrics connecting to the visuals of the song, meaning the background or object on screen has a connection with the lyrics being played. We are going to use this point in the theory when Amy sings about London and how she is there at her time now, and this makes reference to the visuals when shots of London are shown, including the streets of London and attractions such as the London Eye. I feel that this will allow the audience to create a relationship with the artist as they can create a greater meaning of the song and what messages are being sent through. Moreover, the artist Amy Winehouse allowed me to analyse one of her videos in the representation of the artist. Although I was researching into the artist herself, I was also looking at different features such as editing. A black and white filter which is en editing technique and is a reoccurring theme in this music video, and has inspired me to use it in my own. Within our music video we are going to include a black and white filter over the memories to show the past. The black and white filter will reiterate Amy's emotion to her audience and comparing her emotion to how she feels now and in her past. The black and white filter counts as an editing skill that we have included in the storyboards. The pictures below show each storyboard in order. The black and white filter will also be used over some of the performance sections of the music video too to show a resembling difference between the narrative and performance helping the audience receive a greater understanding of the emotions being portrayed.

Me and my group planned out our storyboard by planning out our thoughts and feedback before hand. We all had our individual ideas so before writing them down on the storyboard, we planned them out separate on a sheet of paper and had a group discussion which allowed us to all put in our input in and choose which idea was best and if we could merge and include them. After discussing our idea's together as a group, we found out what ideas we should use and thought about them carefully about what messages they would portray towards the audience. We went through the each storyboard together thinking about what drawings we would include to represent the annotations we have included below each squared picture. Each storyboard included 4 squares which allowed us to allow our detailed planning below and a picture above to show what shot we would be including.
Within our group we all took different responsibilities to allow each of us to be occupied within our group sessions and meaning we all gained an understanding of our own music video, and this way none of the 4 of us was left out. Each responsibility meant shared ideas from all of us, and constant involvement. Within my group, Hannah and Kane drew the pictures to go with the analysis. The picture boxes allowed us to see what particular shots we are going to include and means we can understand easier and recognise what shots we have used. Kane and Hannah split the responsibility equally, doing a storyboard each at a time. Whereas myself and Amy wrote the analysis at the bottom of each storyboard. Each section allowed us to write what camera shot it would be in that shot, the location of the camera shot, the iconography that would be used in the scene, that actors that are included in the scene, the sound, editing and the overall narrative description. All of these different sections helped us to plan out each specific skill, and look at what would work best. Each box was filled in for each storyboard. Me and Amy shared out the responsibility equally for each storyboard, and much discussion was needed between the two of us as we didn't want to include the same thing in twice of miss out a box for our planning. Overall or teamwork together meant we completed our storyboards professionally and to a good standard.

Conclusion
Overall, from this analysis of my storyboards I feel that they have helped me and my group sufficiently with our planning. The planning of our storyboards was a success and meant we had a clear structure to what we are going to include and follow each step clearly as each member of our group has an clear understanding of why each frame has been chosen.
( other points to conclusion to be added once filming is complete)

Lyric Analysis - Miss Miller

Lyric Analysis

Introduction
The song that we have chosen for our music video is Hometown Glory by Adele, a British singer who is from the genre of soul. The purpose of analysing the lyrics to our chosen song is so I can understand the meaning behind the song and why certain words and sentences have been included. It will help me to learn a deeper understanding into why certain aspects should be used in sections of the song and why. The lyrics are included above where we have highlighted and analysed as a group adding all out shared inputs and meanings into specific words and lines. This has also helped us to break down the song into different sections and helped us to plan out other features of what we could include in these sections and how they will reflect on the song. Certain planning techniques can also now be decided for example, editing styles and what shots we are going to film as we know what they mean in deeper meaning.

Analysis
The meaning of our song tells the audience how Adele has had many ups and downs in her life, and how this has made her life struggle moving to the city and not being in her hometown anymore. She explains that she is very down and depressed although keeps her head high and puts a smile on her face to cover it up, hiding her emotions from the audience and not making it clear what she is feeling and meaning. The meanings that are represented within the lyrics are not necessarily ones you would notice straight away. Adele's lyrics go into deeper meaning which need a lot of understanding and attention to understand, which is why the audience have to create a relationship with the artist to see the hidden messages. Me and my group annotated the lyrics together, meaning we could all input our ideas and discuss them together, making sure that they make sense and connect to the song. All of our ideas as a group were really good, and meant nearly all of our lyrics were annotated with meanings and messages. As the chorus is repeated a few times throughout the song we only annotated one, as they all hold the same meaning, and meant more of our time could be spent on the other sections. The annotations we have made will help assist with my planning as it as allowed me to get a deeper understanding and plan what I am going to include in my analysis. I have found that working as a team has allowed me to understand more and get a wider meaning other than my own thoughts.

There are many conventions displayed throughout the whole lyrics, which I can see from our group analysis. The first convention I can see from analysing the lyrics is the detail that the artist goes into when describing and talking about things. An example of this is during the middle of the lyrics when Adele sings the lyrics "I love to see everybody in short skirts, shorts and shades". The detail means the audience can receive a true picture of what the artist is describing, which is conventional of the soul genre as artists go into detail within lyrics so the audience can create a relationship with them easily. The detail also shows that the artist has an interest into what she is singing about and how it represents her in a way expressing her emotions and feelings to her target audience. The lyrics also show that she is expressing a hidden meaning within the song, the words "air so thick and opaque" show that Adele is expressing that she is trapped in her own world and feeling suffocated by the air not in her hometown. This shows her story line as a whole, and these specific words show that she is going through a hard time, feeling depressed and anxious in her own world. This is very conventional of the soul genre as we typically see soul artists telling a story about there life of how they have been away from home, and cant live without being there. This shows artists insecurities. The second convention from the soul genre I can see is the relatable story line. Adele sings about her family, and this is very relatable for the audience to connect to and understand, which helps with a relationship. The artist sings about how she misses her hometown and how this has affected her life and has come to a realisation of life and how things change very quickly and easily. This has happened to may people, meaning they can understand where she is coming from and the emotions that she would be feeling singing this song. This also links into Adele's target audience of 16-30, which shows that Adele's audience have grown up with her and are at similar ages which means they would have shared the same experiences and thoughts. The lyrics "people I've met are the wonders of my world", is a use of cinematography that I feel has worked well in Adele's video and will in ours. This line portrays Adele to be explaining that people that she has met in the past she misses and made her happy. The people that have stuck by her are her closest friends, and are the wonders of her world. This lyric specifies how sad she is in this point of life and how she misses the people closest too her. This is conventional of a soul music video as soul artists talk about family and friends as a main subject of there songs as they easily influence the audience to listen and to be able to relate to the emotions being sent out. At this point of the music video we are going to show our artist Adele having a flashback, showing her having a good time with her friends, at her hometown and at local shops were they will be seen to chatting and laughing. This will show a connection between the visuals and the lyrics connecting to Goodwin's theory. Another use of cinematography within the analysis of Adele's lyrics is "missing out the cracks in the pavement". This shows that Adele has a bad run in life in the past and is now trying to miss out the bad things, and enjoy her life. The cracks in the pavement may represent bad friends or family that have not been true to her and showed her true colours. This cracks in the pavement show all the bad things that have happened to her in the past and is trying to move on from this. The analysis of the lyrics have helped me to understand the true meaning of this lyric and has helped me and my group decide what use of cinematography we are going include. The cinematography that is going to be used at this point is a high angle showing the artist walking along the streets, walking over the pavement and missing out the cracks in the pavement. This is going to link to the narrative strongly, and link with the lyrics and visuals of the song. The cracks in the pavement may also represent Adele's past, as the cracks represent bad things that have happened to her in the past, and now she is trying to walk over them rather than into them. This lyric within the song shows a clear meaning to the audience about Adele's past and how now she is trying to change and turn her life around by moving to London.

The lyrics "round my hometown" can represent an editing style. The annotation of the lyrics have lead me to understand that this specific set of lyrics Adele is talking about her hometown as well as London, almost in comparison with the two. Because of this we are going to use a panning shot as well as using fast paced editing. The panning shot will consist of a spinning shot of London on a corner, and the other will be a panning spinning shot of her hometown. These will both be sped up using the editing technique of fast paced editing, showing her hectic lifestyle and how her life has progressed and changed very quickly. These two shots will be combined together showing the Hometown shot first and then the London shot, showing how she is now in London and her happy hometown place is in the past. This editing technique is unconventional to the soul genre as it shows a fast change and difference in Adele's life, whereas in the conventional soul genre we would see the artists life changing quickly, with slow progressions and happiness, whereas Adele expresses sadness through this one line of her lyrics, which show a lot of expression and meaning. This isn't really a hidden meaning of these lyrics as it is very clear and open to the audience what Adele means as she tells a story of sadness and how she misses her hometown, so this doesn't represent any hidden meaning or messages. The second editing style that we are going to include is a black and white filter. After annotation we have found it clear to see that most of the lyrics are performance based rather than narrative, so we decided that over all of the performance stages of the music video we are going to use a black and white filter to represent specific emotions. The performance parts of the music video are very deep as they include lyrics such as "everybody taking different sides", this shows her expressing her feelings about her past and how she has seen the true colours to people. This links in with the black and white filter as is represents peoples true colours as dark and unfaithful, in connotation with the colour black. The annotation of the lyrics has helped me and my group make further and more detail decisions of editing styles that we are going to use and include. The black is going to be represented throughout the whole of the music video, and this is where me and my group got the original idea from as black is represented throughout the whole of the lyrics, meaning the lyrics and the images being shown will link together.

The annotations that me and my group have made together has helped to show a clear understanding of mise-en-scene and how each element can be used in conjunction with specific lyrics. "I love to see everybody in short skirts, shorts and shades". This lyrics links in with two of the elements of mise-en-scene. The first being the setting. The words short skirts, shorts and shades made us come to a decision about using London as a setting. Within London everybody dresses differently, from abstract clothing to work clothing. This works in favour of our setting as the lyrics will be able to be represented in people walking in the background and the types of clothing that will be able to be pictured in background of shops etc. The costume will also be able to represent this. Within the narrative concept of the music video, the London shots will show Amy to be wearing shades, linking in to what Adele loves, making her sing about it. This can represent Adele as a girly girl, loving clothing, rather than having no interest and being dark and mysterious like most female soul artists. This is then un-conventional to the soul genre as it represents Adele as having feelings on the inside, and showing them through her lyrics and using her surroundings to show them too. The next use of mise-en-scene that has a connection with the lyrics from our annotation is lighting. Our annotations has helped us to see what lighting can be used in specific areas and how it can connect to the lyrics showing mood and emotion. The lyrics "air is so thick and opaque" shows that Adele is feeling in a trapped and confided place in her life. At this point during the music video we are going to include the features of low-key lighting to help portray the trapped and low mood feeling towards the target audience and a small amount of mist of smoke in the air to show the thick and opaque feeling to the audience, so they can experience it themselves and create a relationship with the artist easier instead of trying to guess the hidden meaning behind the sentence of lyrics. Me and my groups annotations has helped to assist with the planning of the music video style. This style of music video is narrative and performance based. All of the lyrics but the chorus are narrative based, whereas the chorus is when Adele expresses her feelings and emotions to the highest point showing her performance concept to the song. There being two different styles to the song shows that the audience can clearly see this, not just through the lyrics but through the actual song. It was easy for me and my group to notice the clear difference between the two styles, showing that Adele wants her audience to create a relationship with her easily and quickly, and making lyrics easy to annotate and understand. An example of a narrative based lyric is "I ain't lost, just wondering". This shows a narrative of her past, showing she knows her way in life, and things that have happened in the past she is putting away to one side and moving on. The artist and audience relationship has a strong connection throughout most of the lyrics that have been analysed and annotated. The lyrics that I have spoken about throughout this post show that Adele has used specific lyrics to create a connection with the audience, as they show a lot of emotion or create an effective effect that shows Adele off in a positive way. A relationship between the artist and audience is very important within a music video, as it helps the audience to stay involved and engaged when watching a music video, but the lyrics themselves; if they are easy to understand or remember they are most usually enjoyed. Adele's lyrics in this soul song are easy to remember as she has a catchy chorus and her lyrics are relatable for the audience as they may have shared the same experiences and can understand where Adele is coming from. This helps with targeting an audience. Adele has done this effectively, so within our music video we are also going to try and do this. All the skills I have talked about in this post e.g. editing and cinematography will also help with the targeting Amy's audience as these skills link with the lyrics meaning a clear understanding of emotions from the audience, which is a positive for our artist. The target audience In our music video will be able to stay engaged the whole time during the music video as they will understand the link between the visuals and lyrics.

My overall audience appeal is 16-30, due to the fact that they are young and have a true understanding to the lyrics that i am using. The lyrics to hometown glory overall i feel are clear and mean that the target audience of adele can understand easily and see the meanings behind each section to which i have explained above. The music video style is narrative and performance based. The narrative style is shown from the beginning of the song and the performance styles are shown through the chorus of the song. The lyrics around the chorus show Adele going into deep meaning about her life, telling the audience how saddened she is about moving to London, and actually missing her hometown. This means the audience can create a relationship with the artist as she expresses her emotions to to her target audience and addresses them with her feelings personally. In comparison to the chorus where Adele shows her performance side as she repeats the chorus each time that it is sung, and includes the name of the title. The repetition of the chorus means its easier for her target audience to learn and remember, making the song popular and frequently listened too.

Conclusion
Overall, I feel this post has helped me elaborate on the annotations that me and my group made on the lyrics, and helped me to show a full understanding of the lyrics and how they do and don't work effectively. The annotations that have been made will help me and my group to create a story board as we have been able to separate different lyrics and annotate in full detail, developing our ideas into what could be include at these points. The storyboard will help us to picture out in different steps what images and skills we will be using in order to show the audience that they connect to the lyrics and have meaning to them. The skills we have chosen for each of the different elements shows my understanding and I can now put my input into the story board, to help with the staring of filming our music video. This lyric analysis has also helped me to understand how important timings is within a music video, and how each different camera angle and shot has to fit in with the timings of the lyrics.

Planning Editing Skills - Miss Miller

Planning Editing Skills

Introduction

Within a music video it is important to include different editing skills so the artist can be represented in different ways throughout. Editing skills means the audience will be engaged throughout and won't get bored of what is going on. Different editing skills can show different emotions from the artist, such as filters or specific colours which have different connotations. We have discussed as a group what different editing skills we will be including within our own music video and planned them out on a spider diagram so we can see them in a wider specific. Editing within music video's can also allow different emotional responses from the audience.

Analysis

The first piece of editing I have chosen to use is a black and white filter. The black and white filter is going to be used on the performance elements of the music video ahead the narrative concepts will be in normal colour. The black and white represents Amy's past, and how she is reflecting on it within the lyrics that she is singing to her audience. The direct address to her audience helps the audience to understand the lyrics by the use of a black and filter as they can see the low and depressing mood. The down mood being set for the audience to see shows the artist as being emotional and upset, the black and white filter In contrast with the normal colours that we will be using in the un-filtered sections, show her as emotional as we see her ups and downs through this filter as it flicks back to performance aspect throughout. The black and white filter being used on the performance aspect throughout and not just at the start shows a strong lead of emotion and that they stay the same and shows her audience instability in her feelings. The black and white filter over the images themselves will show Amy to be performing on stage and playing the piano in tune with the song Hometown Glory. This way because the audience are not looking at any bright colours that stand out to the audience as there will be none shown in black and white, the audience will be able to focus on her emotion from her face through the use of close-ups used in this part of the performance stages and body language being directed at Amy's target audience through mid-shots and long shots to keep the audience entertained and engaged.

The next use of editing we have chosen to include after discussion as a group is overlapping/layering of shots. These editing shots will take place throughout the whole music video to show different times and thoughts in Amy's life and how they reflect with each other and the lyrics being sung at that time. The picture on the left is a small example of what overlapping of shots looks like, although ours will look a lot different too this. Our shots will take place when performance is taking place for example our artist Amy playing the piano, and a London shot starting to overlap to change the scene, although this will have relevance to this part of the song and tell a narrative itself, or vise-versa. This will work effectively as it means a smooth changing of shots and allows the audience to see what is going on clearly. Overlapping of shots within a soul music video is conventional as build's up Amy's emotions to the audience, and allows her to express her emotions and feelings in a more subtle way. The building up of emotions will be shown as we will see her lyrics being sung with a overlapping shot over the top of her, almost justifying the emotions and lyrics, which will work well as soul songs are deep in meaning and feelings. I feel that overlapping and layering of shots will expand the viewing time for the audience as they will be able to see the fading image and the image on top being produced further onto the screen, allowing more understanding. This represents the artist overall as emotional, negative, confused and overwhelmed.

Slow-timing of shots is going to be included frequently within our music video as it can show deeper and more meaningful emotions. We have chosen to include these within the narrative and performance parts of our music video. Firstly the narrative side. Using slow-timing of shots and slow-paced editing within the performance aspect will mean the audience can see deeper emotions and meanings and more meaning to the body emotion that is going to be included. The slow pace will show how Amy feels her life is going at the moment, representing her emotions as sad and depressing, which the audience will see from her facial expressions, connecting to her looking down at the floor and away from the camera meaning no direct address to the audience at this point. This shows her negative outlook on life, and how she has no positive thoughts In her life at this time and everything is looking downwards for her. For the narrative side to our music video, we have slow chosen to include slow-timing of shots. These will take place when Amy is either walking in London or standing in London. For example, when Amy is walking down the street in London away from the camera, Amy will be at normal speed, whilst the people and cars driving/walking past will be in slow-motion to show how she feels her life is going, and how nothing is changing in her eyes. Amy being at normal speed and the background being at a slow-pace will show her outlook to the audience and how she is seeing things in her world and perspective, meaning the audience can create a relationship with the artist easily as they have a full understanding and able to see the shots for longer. Slow-timing of shots is conventional in a soul genre as is helps portray emotion and detail to the audience.

The final use of editing that we have chosen as a group to include is fast-paced editing. Fast-paced editing is a use of editing that is used frequently within music videos as it can show a rush of emotion and feelings being expressed towards the audience. Within our music video we are going to include this editing technique within the narrative side to the video. We are going to use this technique on London shots, where buses, cars, people walking past and showing an insight into everyday life in London will be in fast pace to show a hectic and busy life-style that Amy is leading. This will show her rush of emotions and how she is not in a happy place and not in her hometown where she is happy and relaxed. The fast-paced editing will represent her emotions and feelings hugely, in corporate with her facial expressions being shown in the narrative shots of her walking around London. Fast Paced editing is un-conventional of a soul music video as is shows the artist to be living a hectic lifestyle and doesn't allow for intricate detail to be shown, for example the facial expressions and emotions, meaning the audience cannot understand clearly unlike the other editing styles that we have included. I feel that although this editing style is unconventional for our genre it will work effectively and show the artist in a different light that reflects on the mood of the song, and the lyrics being sung at the specific time that this editing technique will be used.

Conclusion

In conclusion I feel that this post has allowed me and my group to oversee what editing skills we will use, and how they will work effectively. It has allowed us to plan out our music video in detail and where each editing style will go and for what reason. I am happy with our choices of editing styles as I feel that they help with the mood that is going to be set and help show specific emotions and feelings towards the audience helping create a relationship between the artist Amy and the audience. A relationship means good understanding and enjoyment of the music video, which is what we want to achieve. The styles that we have chosen will help portray the artist in a conventional way and be included well within the soul genre.

Planning lighting and colour -Miss Miller

Planning lighting and colour

Introduction

To use a variety of lighting and styles and colours within our music video is important as it adds to the effect of the emotions and feelings being portrayed to the audience. The difference odours will involve some bright and some dull, and both represent different things within the song. The variety of lighting will mean the audience will see the artist in a different way depending on the mood of the song, and how this will connect to the lyrics being sung at that time. Using more than one feature for lighting and colours means a range of values and messages will be sent out to the target audience. We discussed as a group what we are going to include within our music video and the screenshot above shows our spider diagram.

Analysis

The first colour we are using within our music video is a black and a white filter. The black and white will also be used o the artists outfits as the main colours the artist will be wearing throughout the costume changes is black, with elements of white. These are the main colours used throughout the whole music video, as the black and white also represents the colours on the piano as we are using a black piano, with white keys. The performance element of the music video will be edited in a black and white filter, in comparison to the narrative of the music video which will be in colour, this includes the shots of London, at the artists house with her friends and at a shopping centre. The black and white filter will be used on the camera shots of close-ups and long shots. This will help with the performance aspect as it will help the audience to engage the mood that is being set throughout the set, as the song itself is sad and emotional. The black and white filter will also help contrast the video as the black and white piano, the black microphone and the black background setting, so all of these will link together to create a good image for the audience to see. The black and white filter is conventional to the soul genre as it conventionally represents darkness, sadness and a emotional time that the artist is telling the audience about. The black and white filter helps with this as the emotions are portrayed easily. The black and white being used for the performance element and the normal colours for the narrative, shows the different aspects in the artists life and how her life is different when performing and the different emotions that she feels. 

The colour red is also going to be used frequently throughout our music video. the red will be seen most frequently when the artist is performing on stage and when playing the piano and this will be shown on her lips. The colour red is a connotation of passion and love, which has some involvement within our chosen song. This helps with the representation of the artist and the way she is going to be portrayed. The red also helps to show the artist as glamorous, prestige and talented as it shows her as a bright person who wants to stand out in her performance, which is conventional in the soul genre as we see the artist performing as a solo act, taking pride of the whole stage. Although on the other hand the large amount of make-up may show our artist amy as insecure and nervous within the performance element, this is conventional of the soul genre as we see as an audience soul artists wearing a lot of make-up to hide emotions or looking down or away from the camera. The red will stand out to the audience a lot and will be clearly noticeable in contrast with the black which is reoccurring throughout our music video.

The next use of lighting we are going to include within our music video is back lighting. Back lighting is going to be used in the performance aspects of the music video. The reasons for us choosing back lighting Is to create a silhouette feature for the audience to see. This will show the artist in her prime location on the stage, showing her talent and performance. Amy will be singing on stage, just like the picture I have used on the left to show an example of what we are going to try and achieve. The use of back lighting can show our artist in two different concepts. The first being shy, venerable and hiding her identity, as we wont be able to see any facial expressions or emotions, just an outline of Amy's features and body. This means we wont see any intricate detail of our artist, which is un-conventional of the soul genre as close-ups are seen to be used so the audience can create a wider and stronger relationship with the artist as they can see the emotions being expressed, as well as through body language. In addition, the other concept that can be portrayed of the artist through the use of backlighting is strong and independent. The silhouette feature will show Amy on her own on the stage performing in a strong light behind her. This is both conventional and un-conventional of the soul genre. Conventional because the artist will be performing alone, whereas un-conventional as she will be shown as strong, whereas soul artists are conventionally shown to be heart-broken and down in emotions. This will show her has an independent woman, with a lot of courage. These two sides that the audience will see, means that the audience can relate too either side of the artist, and can create a strong relationship with her.

The next use of lighting that we have discussed and decided to use is low-key lighting. Our whole music video will consist of using low-key lighting as it shows a dull and sad mood easily and can portray the artist in many ways. The low lighting will help connect to the artists clothing of black and white, helping to blend with the background and meaning the costume wont stand out at all, allowing the dark meanings from the outfit to still be portrayed. The low-key lighting will also connect to the mood of the song, as it portrays sadness through the lyrics and dark lighting on certain scenes will help with this, which Is the mood we want to create as it helps the audience understand the way Amy is feeling and why she is feeling like this. Low-key lighting is conventional to the soul genre as is can show the lower emotions that are normally portrayed, which are easier to grasp and understand through low lighting. The shots that we will be taking from London, will be edited darker to connect to the running theme of low-key lighting, although not so much as the performance stage as within this part, the stage will be covered in a black background and curtains whereas London will be very open and crowded, which will connect to Amy's emotions as confused and rushed.

The last use of lighting we have discussed and going to include within our own creation of a music video is high-ley lighting. The use of high-ley lighting is going to be displayed when Amy and her friends are in her house, having a good time and chatting. The high-key lighting will be displayed through the natural lighting coming through the windows and mostly all the lights on in the room. The picture on the left demonstrates an understanding of what we are going to try and create, showing a living room in a house with a lot of lights on. The high-key lighting will represent Amy the artist as positive, as this is a good and happy stage within her life as she is enjoying her time with her friends. The bright lighting also gives the impression of flashbacks, as the good times with Amy's friends shows her past and how she was really happy then. The setting will be held in the artists house. High-key lighting is un-conventional within a soul music video as it shows positivity and enjoyment, which is rarely seen within soul, as sadness and depressive moods are usually portrayed and demonstrated through lighting such as low-key. The lighting will fill the background with light, almost showing a glow of the artist at how happy she was at this point in her life and covers any dark areas in her life and the background.

Conclusion

Overall, I feel this post has led me to understand how planning before hand is useful and how important lighting and colour is within a music video. I have understood that specific lighting in certain scenes and area is vital as it portrays certain moods to the audience. The lighting and colours that I have selected are easy for the audience to create a relationship with the artist as they portray the artist in specific ways that the audience can understand easily. An example of this is low-key lighting, this clearly represents the mood as dull, depressing and sad and can be understood with meaning from the audience, as well as the artists expressions to comprehend with this. I feel that the lighting and colour techniques that I have included have lead me to have a full understanding and feel positive about including these in my own music video.

Planning Artist Representaion - Miss Miller

Artist Representation 

Introduction

The artist representation is essential within a music video as it allows the audience to see the artist in many different perspectives. This means different emotions and messages can be sent out to the audience through the image that is being shown, and connect tot he genre of the song. Different outfits throughout a music video can show scene change or a different mood that has been portrayed. If the artists representation is clear this will also help to bring connotations across to the audience of the artist which may help to build a relationship between the two quicker and more easily. We discussed our thoughts as a group, and wrote them down on a spider gram for us all to see clearly.

The first artist representation we have discussed using is the artist wearing black in different scenes. These scenes will include her playing the piano. The outfit will consist of her wearing black tights, black skirt, black pumps and a black top. The black is reoccurring throughout this image and represented her as ordinary linking in with star and dyer's theory. The ordinary side of her shows her before fame when she wasn't as famous as she is now and her leading her way to fame. The black shows no effort within her clothing, representing her to have a plain personality and a dull mood. This reflects on her emotion at that time in her life and how she is very down and not happy with her life, reflecting on the lyrics that are being sung at that specific time. The black will be worn when she is singing and playing the piano, the times when she is expressions the most as she is singing directly to her audience, creating a relationship with them. The theme of black will be reoccurring throughout the performance scenes, also connecting to the genre of soul which is conventionally seen to involve black as it has connotations linking to the mood and representations of the artist. The audience will be able to relate to the artist more if she is wearing all black as this will show her insecurities and opposed lifestyle, showing her clear emotions. The black outfit also relates to the piano where she will be playing. The black and white keyboard represent sadness and happiness and life and death. The sadness will be portrayed through her image of her black clothing, being a connotation of both.

A casual look will also represent the artist through our frequent outfit changes. The next representation we have chosen as a group to include within our music video is a casual look which she will be wearing in scenes such as London and spending time with her closest friends. The 'everyday look' which we have chosen to include  will consist of jeans and a top which will seen to be casual wear. The picture on the left is an example of this. The jeans will be light coloured and we will use a light coloured top, either pink or white, as well as the outfit consisting of an jacket or coat as our filming will take place in winter time. The make-up on the artist will be natural, as this will show her innocence, this will show that she is less insecure and doesn't need to hide her face with makeup. This way the make-up wont cover up her true emotions and the expressions that she is showing to the audience when she is singing. The audience seeing the artist as happy is unconventional to the soul genre as we normally see the artist as un-happy and emotional through their expressions, although if the artist is happy it means we as the audience can relate to her more. 

The next artist representation shows the artist to be wearing a black dress, with glamorous make-up that will stand out to the audience and be seen as extraordinary rather than ordinary. This costume-change/look will be worn during the performance scenes of her performing on stage. The costume that we have chosen to use is a long slim looking halter neck dress, also consisting of black heels, red lipstick and high hair that will be very noticeable. The glamorous make-up will connect to the connect to the performance side of things, and show the effort put into the artist and how she is happy with performing at this time in her life. This also shows a clear change from when she is having fun with her friends in comparison to when she is on stage, showing her two different lifestyles. This also shows the different change from the two different narrative scenes and performance scenes which means the audience will be able to seethe clear change that is taking place throughout. The red lipstick that will be used is a connotation of the colour red as is will represent love and and passion. This will help emphasise the artists feelings and emotions being sent out to the audience and help them see a clear picture of how she is being portrayed. The theme of love is represented throughout the lyrics of the song, as the song talks about her previous hometown including the theme of love of family and how she has moved on in life recently. As well as the red lipstick we are also going to be using gold eyeshadow as it shows the glamour of the artist and how she is shown through her fame and wealth. This can also represent her personality as wanting to be quite bright and stand out to the crowd. This will show the artist as being well-known globally and popular and happy within her music, this helps to represent her value and fame within the music video. This is conventional within the soul genre as artists usually show their fame and popularity through connotations, instead of coming across as big-headed or arrogant when it comes to fame. The amount of make-up being worn within the scene will be a lot in comparison to the casual look within the music video. this will show her expressions and emotions differently as she is trying to cover her emotions and face more, showing the artist as insecure during this time of her performance stage in comparison to when she is happy with her friends and everyday life. The black outfit with no other colours going to be used, the black shows her darker side and links to the insecurities. The use of black frequently is also a convention of the soul genre as we usually see artists wearing black or dark clothing to connect with feelings being portrayed. The black could also show her as being trapped within her own body linking to the tightness of the dress, as she is trying to escape fame, linking to the reason this outfit is going to be used within the performance aspect. 

Conclusion

From these pieces of analysis and my research into artist representation i have found that planning ahead of filming our music video helps to not only know what the artist is going to be wearing but the reasons why. There are many different connotations of colours that i have used and they help reflect on the artists feelings and emotions, deepening on the colours. For example, black is frequently used within our music video with the costume aspect, as this helps to show the low mood and how this is repeated in the video, giving the audience an insight into how she is really feeling deep down and the meanings being sent out. The representations through costume help the audience to create a relationship with the artist as they can understand her clearer and allow sympathy. The soul genre conventionally includes the colour black frequently. The target audience will be able to relate to the artist being upset as they may have been through the same experiences when growing up with the artist, this will be specifically for the older side of the audience.